Kellogg on Marketing
Key features
- •Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- •With a foreword by Philip Kotler
- •The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
BrandWiley
CategorySystems & Planning
Kellogg on Marketing
List Price: $46.27$41.64DEALYou Save: $4.63 (10%)
Free shippingFree Returns – 30 daysFree Order CancellationSecure Payment2–3 Days DeliveryGet It October 27, 2026In Stock (12)No marketing spamNo account requiredFulfilment by FedEx / Amazon / UPS / ShipwirePayPal / Card Buyer Protection
