X: The Experience When Business Meets Design
Key features
- •X
- •T
- •h
- •e
- •How our own experience gets in the way of designing for people not like us
- •Why empathy and new perspective unlock creativity and innovation
- •The importance of User Experience (UX) in real life and in executive thinking
- •The humanity of Human-Centered Design in all you do
- •The art of Hollywood storytelling from marketing to product design to packaging
- •Apple’s holistic approach to experience architecture
- •The value of different journey and experience mapping approaches
BrandBrian Solis
CategoryConsumer Behavior
X: The Experience When Business Meets Design
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