Key features

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• •How to create a viable business plan
• •Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
• •The best sources for fabric and materials
• •Navigating the pitfalls of production both at home and abroad
• •Marketing, branding, and getting the product into the stores and into the customer’s closets
• •Romancing the press, dressing celebrities, and creative publicity techniques
• •Producing a runway show that will get results