UX Strategy: How to Devise Innovative Digital Products that People Want
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- •Define and validate your target users through provisional personas and customer discovery techniques
- •Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- •Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- •Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
BrandO'Reilly Media
CategoryIndustrial & Product Design
UX Strategy: How to Devise Innovative Digital Products that People Want
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