Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency (Data Analytics Applications)
Key features
- •Ticket pricing
- •Season ticket member retention
- •Fan engagement
- •Sponsorship valuation
- •Customer relationship management
- •Digital marketing
- •Market research
- •Data visualization.
BrandCRC Press
CategoryManagement Science
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency (Data Analytics Applications)
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