Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know
Key features
- •Understand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business.
- •Learn how to increase customers’ willingness to pay for your products and services.
- •Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research.
- •Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing.
- •Stay ahead of the curve and receive free updates exclusive for readers.
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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know
List Price: $34.90$31.41DEALYou Save: $3.49 (10%)
Free shippingFree Returns – 30 daysFree Order CancellationSecure Payment2–3 Days DeliveryGet It June 24, 2026In Stock (1)No marketing spamNo account requiredFulfilment by FedEx / Amazon / UPS / ShipwirePayPal / Card Buyer Protection
