I can't honestly attest to taste because I just received the product, but it has an expiration date of November 2017. One must be careful with flax seed once it has been ground. I will have to throw it out and order from somewhere else.

I've tried three flaxmeals and Viva Naturals is definitely the best:

Viva Naturals - 5 stars - fresh, tastes fine, and is fine ground - can't say I'm a fan of flaxmeal but it is fairly easy to eat

Swanson - 4 stars - edible, fresh, cheap, but is a much rougher grind and harder to eat

Now - golden flaxmeal - 1 star - rancid, got a prompt refund from Amazon

Purchased this product to aid in milk production for my sweet baby boy and it worked! Baked it into my. Cookies, used in my oatmeal and morning smoothoes as well s post workout protein drinks. Easily mixable and great quantity.

Perfect product! I bought this to make lactation cookies and it worked perfectly. I also add a little to waffles and you can't tell in the least! Sneaky way to add fiber to food.

I have purchased this product several times now - in fact, I just bought another bag because I keep running out of it! Those of us who follow a lifestyle of eating to be trim and healthy moms, so to speak (you know who you are) sometimes make our own Baking Mix from a recipe created by another thm that calls for Golden Flax Meal. This is PERFECT for that baking mix! I use it all the time. Just this week I've made an on-plan chocolate zucchini cake, cinnamon oatmeal raisins and some brownies that are just to DIE for with my baking mix - and they are all sugar free and gluten free.

Before finding this brand of Golden Flax Meal, I tried another that had "Flax Seed" in the title as well, BUT it was ***very seedy***. The texture was totally different! As I hope you can see in my pictures below, the texture of this ground flax seed meal is very nice. It is consistent, and really PERFECT for making my baking mix for my cakes, biscuits, muffins, etc.

PROS:
Perfectly ground with no seedy bits
Beautiful golden color
Nice soft texture perfect for baked goods (even those with NO sugar or gluten! Just ask my hubby!)
I'm going to repeat myself here because it is that important to me: NO.SEEDY.BITS!
3 gms of protein per serving, 0 net carbs per serving and 7 gms fat per serving

NOTE: 0 net carbs because there are 6 g total carbs and 6 carbs of dietary fiber. To calculate net carbs, subtract the dietary fiber from the total - which is, in this case, 6-6, or 0

CONS:
Not one!

CONCLUSION:
I have used this to make batch after batch after batch of my baking mix that I use for all my on-plan baked goods. When combined with the other ingredients I use in my baking mix, this is a type item that you can add carbs OR fats to it and still have a healthy snack or meal. [I am trying really hard to make sure I do not violate Amazon rules by naming outright the eating plan I am following.]

Regardless of how you eat - if you are trying to cut out or lower the amount of Gluten you consume, this item can help you with that. I will say that I do recommend keeping this product in cold storage. Although the flaxseed in this has been thoroughly and completely ground to unctuous smoothness, it will stay fresher and the most flavorful if it is not stored at room temperature. It won't go "bad", per se, but the taste is at its best when properly cold stored due to the amount of fatty acids in it. In fact, it does recommend cold storage after opening. On the back of the package (which is not an orange canister for the 22 ounce, which is what I always buy - see pictures below!) it also lists other uses for it - add to cereals, pancakes, muffins, breads, meatloafs/balls and yogurt . One more thing - this item is also certified organic and is marked as a Vegetarian/Vegan product. I am not Vegetarian or Vegan, but I have friends who are, and that is very important to them!

Disclosure: I continue to purchase this product because I love it and it works perfectly for what I need it for. I am under no obligation to provide a positive review, but only to provide my honest opinion based on my experience with the item. Therefore, the opinions expressed herein are my own, based on my personal experience with this product and my perceived utility of the product as well as its value for the cost.

If you have any questions regarding my review, please do ask, and if my review is helpful to you, please consider letting me know by using the voting buttons at the end of the review. Have a blessed day!