Extreme Platinum review: First of all - DO A STRAND TEST - also read the instructions. My natural color is brown. I had dark red dyed hair 6 months ago and started trying to lighten it, and I used 3 lighter dyes in succession. This has led to very damaged hair. After the last lightening (hair color shown below), I used color Oops and then I applied a protein filler so as to get the best possible results before using Extreme Platinum as I have been advised. In the shower, once the dye was rinsed, my hair felt like brillo - seriously damaged (it was pretty bad before I started) I applied the conditioner, and when I got out I sprayed a ton of leave in conditioner which seems to have done the job of making my hair almost smooth. I am somewhat happy with the results, but I probably should have left it on longer. I did a strand test because I was nervous about the results. My hair lightened a lot in about 10 minutes, and after that the changes in color were much more slow. I knew I could leave it in for 25 - 30 minutes, but timing the roots was much trickier. My hair is now patchy at the roots, the sides very light, some actually platinum, and the top with orange-blonde roots. My hair looks pretty brassy, and the roots which were 2 inches and dark brown did not dye evenly, and since they are now patchy they will require either touch up or another dye. I have decided to dye it extra light cool blonde by Vidal Sasson to get rid of the brassy-yellow appearance. Pictures show before (first photo) and hair right after lightening.

This color is the only color I have been using for the past 7 years. I have dark brown hair and it makes my hair look golden brown in the sun, basically it looks like I have highlights that I paid a fortune for. Many people have asked me where I get my hair done and they are in shock when I tell them I do it myself with hair dye. Not sure if everyone's hair will look like this after but mine is golden brown almost dark blond with hints of darker brown.

I LOVE this hair color! This is EXACTLY the color I imagined for myself and I went from a dirty blonde to this. I was quoted 150 for professional services and I just couldn't afford that. but this is $8.50. I left it on 45 minutes for good color development. It's beautiful. There's highlights and low lights. It's completely warmed up my skin tone and brought out my eyes. I've bought quite a few boxes. My only complaint is it bleeds. I do not wash my hair often and every time I do it bleeds but I'm two weeks into my new look and it's still amazingly colored, soft, and shiny! I'm so so happy with it!

I've attached a few photos of me and my hair color. The first pic was loreal super blonde and the last 2 are of this platinum hair dye results. I switched. It's extremely damaging unfortunately. But this works on dark brown or brunette hair. It always deliveres top quality color in my opinion. Ladies it's an amazing color, but beauty comes with a price and a toll. After i dye it, my hair is dry, it breaks off or falls out even after doing treatments after dying it. But we all know hair dye is damaging anyways, so theres no need for me to take any stars away from this product. It does do what it says. It delivers amazing color but you dye your BEAUTIFUL locks at your own risk. There is no magic eraser for damaged dyed hair but it sure is beautiful. That's the plus and minuses of this hair dye.

I think the color came out just like the box. It was a very messy dye though so take your time and be papered. Now to just see how long it lasts but I LOVE IT I have a before and after picks taken inside and the some more after photos taken in sunlight