I haven't used product in my hair since the Aqua Net days of the '80s. Back then, hair product for men consisted of gel, mousse, or hair spray. They all had one thing in common. They provided hold by making hair stick together, and the result was that it was very difficult to style.

This stuff has one large advantage. It actually coats each individual hair to make it manageable. While I find it to be somewhat messy, I am constantly amazed at how my hair does exactly what I want it to when I use it. It takes some getting used to, though, simply because I'm not used to having my hair behave exactly how I want.

My interpretation of this product is that it is for styling and not necessary for hold. I use it in conjunction with hair spray to get my desired effect.

I have found that when I want a lot of body, which is my normal shtick, applying when my hair is wet and then using a blow dryer produces outstanding results. I start with a very small amount (too little is better than too much), and work my hair back. Then, I comb forward as I'm blow drying, and I style once my hair is dry. If I want my hair to lie flat, like if I'm going to a formal event, I will apply when my hair is wet and then comb forward/style without using the blow dryer.

I recommend giving this product more than one try. My first couple of applications were just plain wrong. I put way too much in the first time and needed to rewash my hair immediately. I still put too much in the second time, but on try number three, I think I had the amount down. It still took a couple of more applications to really master doing what I wanted to do to my hair, but after using it for a few weeks, I feel like an old pro. It takes longer for me to take out the blow dryer and plug it in than it actually takes me to style my hair, and that is a win.

I'm writing this review as a novice... I've never been a pomade user. I've been a life long, long haired guy. After a few decades of long locks I started contemplating cutting it off... but I was always afraid of my hair not looking cool once it was short (even though, by many standards, my long hair was no longer cool)... I finally found a well received barber and had him chop it all off... He gave me an exceptional hair cut... But it lacked that "cool" kinda thing... he said, "you're going to want to get a light pomade... matte... a little dab, rub it on your finger tips and quickly work it through your hair... that will complete what I've done" So, as always, I came to Amazon to look for the people's favorite... ordered this... and I couldn't be more happy... I got it right on the first try... my hair is awesome. No need to shop around or try other products. I've gotten more compliments on my hair than I have in a loooooong time... so happy. Great product.

Love this stuff. Doesn't give you that juvenile wet look, like so many gels and pomades do. Barely looks like you have any product in your hair, but gives you great hold. A little bit goes a long way, too--one can of this stuff got me through the last 2 years easily. It is scentless and doesn't wear off easily during the day. Also, I tend to have a more sensitive scalp, and I never had any skin irritation with it. Very happy overall.

I am a woman with a new pixie haircut and I absolutely love this stuff! I have fine hair. Tried pastes and sprays for women. Nothing held. This is a wax. Holds beautifully without looking awful and obvious. And second, but just as important, it has a very subtle scent. Not masculine at all. Can't believe I actually found a product that doesn't leave my hair feeling "full of product" but works! Also, my hair still feels soft and manageable. Not stiff and dry. Because of this I'm thrilled. And love my new do.

Boy do I love this product! I have a permanent cowlick right at my crown and this stuff takes care of it without problem. It may take a little more of the product in my case, but my hair never appears weighed down, wet, etc. This stuff allows you to keep your hair appearing light and even product free. I'll be buying this product again when I run out of my current can. Hopefully, for a little less than the $9 I paid.