TL;DR - I've attached a map to this review, that I hope if nothing else people look at prior to considering this unit.

This product already has one thing going against it. It seems from the reviews, most people expect it to replace an air conditioning unit in *ANY* environment.

I'll admit, I'm sure this has a lot to do with most people not knowing what an evaporative cooler is before seeing the product, and only reading the part about "lower your indoor temperatures by as much as 20° to 30°F", without looking at or understanding the other bullet point on "Best for hot & dry climates, where the air humidity is low" . Unfortunately, such a key piece of information is summarized in just a few words.

If you're in an area with low outdoor humidity, this could be a great product for you. Though the catch likely is if you're in an area with low enough humidity you may already know what an evaporative cooler is.

If you're unsure of the humidity in your area, search on the Internet for something like "humidity in {MY_CITY}" ( without the quotes ). As of this writing, "humidity in Phoenix" would show you ~16%, while "humidity in Miami" would show you 83%. I'm not sure if there is an exact cutoff, but at 83% , you'll want to stick with a typical (HV)AC unit, because those units are taking the humidity out of the home to provide comfort. Consider the map for reference, but know that it isn't iron clad.

This product technically performs its stated function well enough, but the removable water reservoir isn't really very removable. If you are elderly or in other way have difficulty with your hands or arms, this isn't the cooler for you. Also, if you're not very patient (as the man for who this was a gift is not), this is not the cooler for you. You have to push the reservoir all the way into its slot in order for the unit to turn on, but it fights you going in, and jams so it's impossible to remove without a screwdriver or other kind of lever/wedge, which over time repeated openings that way would definitely destroy the crummy plastic of the reservoir and make everything worse. Returned 8(

Not sure what all the fuss is about, and by that I mean the scathing negative reviews. This is a portable evaporative cooler, nothing more or less. It is NOT a portable A/C unit, nor is it advertised as such. That being said, I received mine yesterday with the temp outside a mild 99 degrees. Brought the box inside, opened it up and found the ice packs, easy to follow directions and the cooler well packaged. About 10 minutes later, it was up and running and doing its job. In the evening, I refilled the water tank and put the ice packs in to see how well that worked. Lo and behold, there was a bit of a difference and the air was a bit cooler than before. Now the folks that complain about the water tank running dry quickly are likely running the unit with the fan set to its highest setting. I had it set to medium and got about 8.5 hrs out of it when I turned it off this morning. My wife liked the added humidity and I appreciated the cooler air. With the fan on this unit going and the ceiling fan helping out, I actually got a good nights sleep. That's all for now, perhaps I'll update this review at the end of the summer. I took a chance on it and have been happy so far.

The Luma Comfortâ„¢ EC110S evaporative cooler is modern and stylish, puts out a powerful breeze and will keep you and your family nice and fresh.

Allowed me to start off by saying that after reading tons of reviews here on Amazon on various evaporative coolers, I was quite discouraged to buy ANY "evap-cooler" at all. However, I didn't allow the negative remarks and what seemed to me like dozens of unrealistic expectations to steer me away from purchasing a unit, so I pursued this model because of it's classy design, great features set and it's affordability. Well after a short period of time and a few test--trying this unit out, playing with different variations in settings (both on the device itself and in air-flow setup within my room), and in combining the cooler with either a floor fan or ceiling fan--I'm glad I purchased this model and chose this manufacturer.

Please note in the opening sentence I stated it would "keep you and your family NICE and FRESH" and didn't say CHILLED and FREEZING. To simply put it, those of you expecting air conditioning results from this unit should look elsewhere, or at an actual air conditioner. This device was not designed to deliver extremely cold air as that of an air-conditioning system. It is designed though to blast out humidified air that is several degrees cooler then that of the air currently in the room.

For what this unit was intended for, I think it works SUPERBLY. I love feeling the cooler air across my body and fill my medium size room. The area does get noticeably cooler, but of course not AC cold.

*** PRO. TIP *** Ensure that you open a window to allow the now moistened air to escape when necessary, less you suffer from an extreme humidity increase in your room. This is never comfortable and will cause an adversus effect, rather than the positive effect intended.

Device comes with two ice packs that you freeze and add to the water to increase the chilling effect.This is an added plus and was welcomed with open arms. The units operation is straightforward and fool-proof. It comes with a great feature set and even beeping notifications for low water levels.

My only complaint about the units, and the reason why I'm not giving it five stars, is the fact that unit runs out of water quite quickly. I wish that the manufacturer would have built-in a larger water reservoir to hold more fluid. Other than that I am well pleased and would recommend this device to any of my friends or family memebers. CHECK IT OUT!

I ordered this evaporative cooler after reading the reviews. It arrived yesterday just in time for the first major heat wave here in So. Cal. I made some king size ice cubes ahead of time knowing that the included ice packs would take time to freeze. Here's my review: it was quick and simple to set up. It is tall and slender and easy to move on rollers. It's also light enough to pick up but I wouldn't advise it once you add the water or you might have a mess. I added the water and my pre-made giant ice cubes (while the ice packs froze), pre-wet the little filter and plugged it in. I like the swing option as its like a cool breeze. It did not get too swampy but if it does, I'll use a small fan to vent out the window. I've ran it continuously since I bought it and had to refill the water this morning as it was nearly gone. When you refill, wait a minute for the water to drain into the water container before removing it. Today it is 105 outside and it is 78 in my room. Not bad. It's cooler in my room than it is in the living room where we have a wall unit AC.
Pros: less cumbersome than a portable AC unit, you don't have to vent it out the window, quiet to run, it hasn't flipped my breaker like my old portable AC did, it's bound to be easier on my electric bill, great for hot and arid environments,
Cons: it is not AC so you won't get your room down to 65 on a hot day, it's good for smaller rooms....don't think this would work in a large living room, if you live in a high humidity area, may not be a good option as it would get swampy quick,