I've been drinking this coffee for 30 years + and am still just as happy with it. Usually buy it direct from Gevalia, but they went through a change in ordering process, so I opted for Amazon instead. Freshness dates are right in line with direct purchase, so I'm happy. Will buy through Amazon again.

I prefer organic pesticide free coffee beans such as from equal exchange but if that is not your concern this has good taste and aroma.

Fantastically good coffee worth the price.

This is good coffee. I like strong and bold coffee and this coffee fits the bill.

This is very good coffee. We've been getting it as regular shipments directly from Gevalia for more than 3 decades. I now have a few complaints. First, it was even better flavored with previous packaging, each foil bag with a tighter vacuum seal pouch in a classy little box. Second, since Gevalia has been selling in stores and, more recently, on Amazon, they are failing to send promised orders. Listed as "back ordered," "canceled," or "out of stock" on notification emails, I can order the same product at that time on Amazon and receive it in a couple of days. This is great service from Amazon, most often at a significantly higher price, but a betrayal by Gevalia, a company which has benefited from my several hundreds of shipments over many years, prior to their expanded marketing program. We are now drinking less Gevalia, to make up for receiving less and the greater cost. We supplement by very good gourmet coffee found easily and more reasonably at TJMaxx and Home Goods. I must say, though, that I still consider it a must to have that first cup of Gevalia Traditional Roast, each morning, made from whole beans I grind myself.