I ordered the walnut shade, and it contrasts well with our hardwood floor (which is red oak). It takes a little effort to wedge in the middle row of shelves, but the assembly goes smoothly from there. At first I thought the shelves were too large, but I think the idea is to add some tension. I put felt pads on the bottom so I could slide it into place (in the room). It is quite heavy with the CDs in it.
In the reviews I read, there were several complaints about the circular roller, but it works fine for me. It may help that the floor is not carpeted. Also the bottom pieces (and top piece, too) were finished on both sides, not raw particle board as one reviewer stated. Maybe they modified the design in response to the complaints.
I wiped all the pieces down with a damp cloth before assembly.
Overall I was very happy with the final result, it has a solid feel to it, and it seems fine for my level of use.

I bought this unit for a couple of reasons,-
1.- IT WAS CHEAP-($125-ish?)- and Ive seen "COMPARABLE" type units selling for near $1000!,- (Pottery Barn sells a better-made-unit that does exactly the same thing but for near $1000!!) so, I felt price was appropriate....
& 2.- I needed something "workable" to hold a very large DVD collection- so even if "One unit" couldn't hold the entire collection, I figured I'd try this one out FIRST, - & if necessary, I could add a second one later,- (Rather than buying the much larger-sized units offered, which required 3x the circumference space to turn properly & was extremely heavy according to reviews!) So this "seemed to fit the bill"...
Well, the 1st Unit arrived completely broken--BUT NO WORRIES,- I contacted seller and spoke with a very professional, & pleasant, person who stayed in constant contact w/me thru-out the claim process,-(1 wk from start to delivery if replacement!) It arrived in perfect condition, ANNND- I DID NOT have to SHIP BACK the BROKEN UNIT (after emailing verifiable photos of course..) I could discard it as I wished!
MY HUSBAND was the one who put it together-(he's a contractor of 25yrs. So he claimed it was fairly simple for him,-( he also ensured each "peg", or screw was appropriately tightened & added "glue" for extra stability..)
I'll admit The boards initially appeared "flimsy" in the box, but when put together as "A WHOLE UNIT",- it seemed perfectly sturdy & stable to me..it did NOT sway, buckle, or bulge, once FULLY LOADED WITH MY DVD's! AND IT "Rolled" along on my (ceramic tile) floors just fine,-HOWEVER-- the "turning mechanism" IS MADE OF PLASTIC-- & although mine turns fine right now, (loaded with approx. 260 DVD's) it does have a somewhat "fragile" feel about it...in other words,- I wouldn't handle it too roughly, or let children "play" with it by spinning it needlessly,BUT IT FEELS LIKE IT SHOULD handle the job it was designed for with some very minimal, basic care..-OH,-also, when moving fully loaded unit --mine does NOT drag, sway, bend, or feel like its going to topple over!- And IT ALSO "STAYED-PUT" & DIDN'T ROLL when it wasnt supposed to!

The "Look" of the "wood-grain" is- "eh"-- you know, --it's not gonna fool anyone into thinking its "real solid cherry" lol, but the "laminate" was APPLIED VERY WELL, (on mine) I saw -- NO BUBBLES, NO LIFT-UPS, NO Scratches, tears, etc.,-the laminate was FINE.
So, That's about it... I'd DEFINITELY buy another, and Id definitely use this seller again...It was a "good" experience all around!..

Stability and sturdiness is very good. Beautiful tower. Highly recommend!

I like that all my DVDs fit on this stand. I have about 250 DVDs. It took me 3 days to put all the parts of this stand together with a screw driver and a hammer. I store some of my CDs in the bottom shelf. Beautiful color with my home decor.

When i first opened the package i was pretty intimidated, it looked ALOT more complicated than it actually turned out to be. Assembling it was a pain but it could have been worse. Everything was pretty straight forward until it came to the point where i assembled the shelves.

Because of the way you assemble the whole thing, one of the innermost holes in the corner where you would put the brackets upon which you rest the shelves, will be covered up by the assembly, making it impossible to put them all in. As a result, my shelves only have three points of contact instead of the usual four at each corner, so if i put just enough pressure in the right place it'd cave in and even now some of them might be slightly uneven. It's good enough for me but i can imagine how someone more obsessive compulsive or who otherwise needed perfect symmetry would be bothered.

I can also see how the swivel plate is imperfect, it WORKS but a better metal one would go a long way, although if i was going to go that way i'd rather have a sturdier wood than the particle board this one is made out of, a nice pine or cedar or some such would triple the value. Still at this price point, you can only ask so much. (course, nothing is stopping a decent carpenter from taking the plans used to assemble this one to make their own storage tower from scratch).

My one major complaint is that the way the spaces for the DVD's are set up, when you fill one of the shelves one of the DVD's will be forced into something akin to a pocket or a recess, you'll never be able to easily see what dvd is in that space (let alone pull it out) without moving the other DVD's so you either have to leave a space empty on each shelf, or constantly mess around with it if you ever need to get at that ONE DVD.

While assembling the shelves i felt there weren't much in the way of actual screws, as if some sections are only held in by gravity, or the force exerted by the other sections. As a result i needed another person to help hold parts of it down while i assembled it all the while i was wondering if i should have been applying wood glue to some of the sections to better secure or reinforce it.

It's a good value for the money, but if i had a better workspace i'd just make another, better version of this assembly from scratch.