Very bright white. It actually looks like white out but with a hefty price tag! Tried to touch up my scratched tub. It didn't really cover it up even with multiple coats.

Used on my newer GE electric stove. There was a small chip. This product worked great. Cannot even tell anything was wrong. It was a perfect match. So glad I purchased this item.

Pros:
- Mostly color matches
- Built-in brush applicator
- Easy to apply

Cons:
- Bottle is only filled 20%
- Price
- Might need two coats

It's easy to apply this paint right out of the bottle. There is a ball inside the container to assist with mixing and the cap has a built-in applicator brush. It's not highly precise but met my needs for the sides of a washing machine. The white paint mostly matches and isn't apparent if you aren't looking right at the touch-up area. The paint dries quickly.

I was disappointed that the bottle was only 20% full. The price is quite high for a few teaspoons of paint. The paint does dry lumpy and it's hard to get a nice looking touch-up because of that. For deeper gouges or scratches you will probably need a second coat.

Overall this product met my needs and it's hard to say if a generic version would work as well.

Color is right on but you can still tell there is a scratch from across the room

Used it on a Whirlpool Cabrio washer and dryer. The color is a bit more white than the washer and dryer and the paint doesn't go on as smooth as I would have hoped.