By looking at the picture one would assume the roll would be similar in size to a roll of duct tape but think more the size of a quarter and you won't be disappointed.

At first I was not sure the tape worked, but once I got the hang of it "¦ it is fire!

It is a bit complex to get the tape guard off, you need to sort of scratch it to get it off. Do not pull on the white part. Once you get the hang of it it is a breeze to install.

Tape is brilliant at the correct angle like it is supposed to.

What a great find. The tape has no 3M markings, so I can not vouch for the branding, but quality feels fine. Good price, easy to use.

Not sure why the other reviewer gave it one star when they haven't used it yet, I think the stuff is great, especially for this price! I bought it for the whole "blue lives matter" idea, to put a blue line on my car. It's perfect. Small enough not to be obnoxious, but really visible, especially at night. I just put about a 3 foot strip across the back.

My only quibble is the way it's rolled and shipped, and it wasn't enough to dock them a star, it was more the way I opened it. It's shipped flat inside a wrapped cardboard sleeve. I pulled it out, and it started to uncoil from the inside. I ended up putting it back into the sleeve, but couldn't quite get it re-coiled, so I'll have to be careful.

If you get this tape, my advice would be to slit the wrap on the open end of the cardboard, slide the roll out only far enough to rotate it until you find the secured end. Cut that end loose, then unroll what you need while LEAVING THE ROLL IN THE SLEEVE. That would likely solve the problem.

The tape quality is great, it's very bright, sticks good, and was cleanly cut from the master roll.

At first, out of the package it doesn't look very reflective but I was looking at it indoors. I went outside and put it on the back of my car and it is actually really really reflective. It's 100% as ordered. Thanks! Great stuff.

Color: Blue Reflective
Size: 1.5" x 5 yd.

Purchased this for my husband back in December, so he could support his brothers in blue and place a THIN BLUE LINE on the back of his truck. It came out looking amazing- Better than I thought it would actually and we get so many people asking where we got the "decal" because they want one too!(They're always shocked when we tell them its just reflective tape! LOL) It reflects bright, almost white at night, and looks solid blue in the day.

We Windex'd the windows down before application and let them dry for a smoother application process. He did have a bit of trouble getting it on the window straight, which I expected - the reason I bought a 5 yard roll. Once it's placed down, don't expect to pull it back up because it wont hold its stick again for long in the weather. I think the end result came out perfect, he is very happy with this tape! He placed it on his truck back in December 2016, and here we are 5 months later in April and its still holding on strong looking brand new!! Great buy for only $6.74! And I still have a whole roll of it to do other things with!