I have been a tournament angler for many years now and I have tried every kind of attractant and scent under the sun and Liquid Mayhem is the absolute best I've ever tried. I'm not going to lie and say you will be catching a fish on every cast, but I will say that my hook up/catch ratio has increased significantly since using Liquid Mayhem. I saw a few posts that it's a "Goo" when in fact it is meant to be that way. Why buy a liquid spray that literally comes off your bait in one maybe two casts.
The way I use it is simple: Before my lure of choice ever hits the water, I'll apply a small portion in various places depending on the lure, use the tip of the tube to smear it a bit, then let it sit for a minute or two, seems to adhere better and last longer this way. Then, before it's completely off my lure, I'll apply more to the same spot.

I love hollow body frogs, and I apply it where the hooks come out of the body, helps keep the frog from getting waterlogged as easily.

Again, there is NO magic fish catching attractant, but this is pretty close.

This stuff is for REAL. We were fishing last week in a lake up here in Northern Ca. And the fishing was slow. No bites no fish. Well I put some of this Liquid mayhem on and 2 minutes later BAM Fish ON.. This stuff is for real. And it stays on the bait to. Give it a try you got nothing to loose.

Went fishing last week at Lake Fork, Texas with a buddy of mine, and got tired of watching him catch all the fish. He was secretly using this product on his swim bait and jigs without my knowledge and he was definately putting on a fishing clinic. I tried using the same baits as mu buddy, but I wasn't catching any fish. Finally after an hour or so, he admitted his little secret to me that he had been using a tube of liquid mayhem. When I started to use this stuff, I started catching more fish. Made me a believer! Works as advertised!!!! Love this stuff, thanks!

After using so many other products, I finally found one that works as advertised. First thing you'll notice is the scent. A potent scent which screams crawdad. Next is the fact it stays on your bait for a longer period of time then any other scent. This means less time treating your bait, less cost, and more time fishing. Lastly, out fished my partner six-to-one before he started using my Liquid Mayhem! I really think you could cover a bare hook with Liquid Mayham and get bit! If you want to catch more fish, I highly recommend this product.

Worked awesome. Caught more fish than my brothers who were using the same rubber baits with no attractant on them. I noticed (and this might be my brain, but it also could be a real thing) that fish were less inclined to spit the bait out immediately after hitting potentially because of the way it tasted. Stays on the bait for multiple casts but probably want to reapply every time you catch a fish or when you can see that the attractant is gone. You can generally see it, and can certainly smell it.
Only negative I would say is that if you leave it sitting on the dock over night, chipmunks and/or squirrels will find it, and will destroy it! Awesome sauce.... literally.