I purchased this bulb specifically for the wake up feature - it will fade on until it's at full brightness, to help bring you out of sleep gently. It works exactly as intended. I have it scheduled to turn on at 15% at 9:30pm as a night light; fade to 100% from 5:30-6:00am; then turn off at 7:00am. As long as no one accidentally flips the switch on my lamp (it resets when it loses power), it works perfectly.

The bulb is not going to light up a whole room on it's own... but then, there's a reason that overhead fixtures usually have 2 or 3 sockets. It's perfectly fine for the morning in the bedroom when I don't want full light, and I can turn on the overhead light when I do. I wouldn't suggest using this in a ceiling fixture for everyday use if you're wanting to schedule programming - the fixture has to be left on, so you'll find yourself having to use your phone every time you walk in the room.

The color adjustments and party features are pretty cool too. The app works amazingly well, the bulb is responsive to it, and it's all very user friendly. I'd suggest downloading the app to play with it if you're deciding on whether to purchase. Being Bluetooth makes it sync flawlessly... I wonder if the Wi-Fi bulbs would have to be re-paired with the network every time you accidentally turn off the fixture.

The only real flaw in this bulb is that it's not fully true to color It's heavy on the pink and purple hues, and doesn't do green at all even when the green is maxed (it emits yellow). I'm going to email the company - maybe the green channel is out? - but this is the only complaint I have. [UPDATE: after a few days' use, I checked the colors again, and the green channel works perfectly fine. Not sure what happened originally.]

[UPDATE 11/28/16] User note: when using the timing features, make sure the different commands line up properly throughout the week. I had mine set to fade on at 5:30 every weekday morning and turn off at 7, but had the "fade on" command for M-F and the "turn off" command for "every day" (the default setting). This meant on weekends the bulb would emit a bright flash at 7 am, turning on to perform the turn off command. It was very disconcerting to wake up like that until we figured out what we'd done! Perhaps this is something to improve in the software?

This is a fun bulb and it's a pretty good value considering that it's a combination of several different products: regular white LED bulb plus a dimmer, plus a timer, plus many different colored party bulbs that usually sell for sell for several dollars each. That being said, there's room for improvement:

PROS:
- Setup is a no-brainer. Download the app, turn the bulb on, and it just works. I haven't experienced any Bluetooth dropouts or app crashes. The app isn't super-polished but it's straightforward and it works.
- Almost no flicker. Most LED bulbs suffer from some amount of flicker. Some are better, some are worse. You can measure flicker by taking slow-motion video of a bulb with your phone. This bulb has the least amount of flicker of any bulb I've ever seen. If you're annoyed by flickering bulbs (like I am) then this is good news.
- Pretty quick start-up. Some reviewers complain that these bulbs are slow to turn on, but the one I received starts in about a second. Longer than a regular bulb, obviously, but nothing to get upset about.
- A lot of the colors the bulb can reproduce look remarkably good. I love the cyans and magentas.

CONS:
- The "warm white" mode is not 2700K as one would expect. It's cooler, maybe 3500K or even higher. So if you're mixing these bulbs with other LED bulbs, these will look different and that might annoy you.
- The bulb's color accuracy isn't very good. Most light greens look blueish. Most blues look purpleish. There doesn't seem to be a way to get vivid yellows or oranges. (I think most of these problems could be solved with an app update, if somebody gave the app developer a color meter and some Red Bull.)
- As you might expect from just looking at the bulb, almost all the light goes "up," i.e., away from the socket. That means that with most lamps and lamp shades, half the shade will be dark, which might annoy you.

If you're going to use this bulb to add a splash of color to your decor, I think you'll be incredibly happy with it. If you're going to be using it mostly as a white light, for illumination, you might be disappointed.

My dad purchased several of these bluetooth color-changing bulbs about a year ago and he wound up with an extra one that he gave me. Although I already had some Philips Hue lights and was thinking of adding more, they did not change color (they were the "Lux" variety) yet were more expensive than these MagicLights. So, I decided to buy another one of these when Amazon was running a promo.

These MagicLights are a lot of fun to experiment with when you first get them, but they wind up being quite functional as well. The brightness is probably equivalent to about a 60W incandescent, so it's plenty bright for conventional use. As an example, I am currently using the one I bought in a desk lamp, so not for accent or pure decoration. I programmed my own sunrise/sunset color scheme using the Android app (there are a few--make sure you get the one named "MagicLight BT," as the seller will remind you via email when you order). This color scheme is particularly nice as it cycles through subtle gradations of orange and yellow in the morning and evening. The transition is very smooth, and there are no splotches of color on the bulb itself (as I've noticed on some cheaper color-changing bulbs).

The bluetooth connection to the bulb works almost flawlessly. When you open the app and set colors or programs, the bulb recognizes them instantly and switches to them. Occasionally I've had problems connecting to the bulbs, but that may well be an issue with the bluetooth on my phone (Google Nexus 6P). Although these bulbs can be controlled by multiple devices, they CANNOT be controlled by different devices simultaneously. To cede control, you need to completely quit the app (and maybe turn off bluetooth) before someone else can take control.

Before you receive the light, I recommend checking out the app for Android or iOS. It has a dizzying array of features including not just a nearly infinite selection of colors (it's a giant wheel you can move the cursor around in). You can also set up custom scenes, set your favorite colors, dim the brightness from 1-100%, and even have the light sync to music you play through your mobile device. There is a good array of programs already present that allow you to do things such as gradually cycle through primary colors or strobe through particular combinations (red-green, red-blue, etc.) You can also take a picture, or simply turn on the camera, and have the light grab a color from it (like the paintdropper tool in Photoshop). Like I said--fun to play with, but functional too. This light is a real conversation starter for parties, if you want to use it for that.

If these lights were half the price, I would consider replacing more lights in my house with them. But at $30 a pop, I'm good with two for now. But if you're looking for a good bluetooth color-changing bulb on Amazon and are overwhelmed by the number of choices, you can't go wrong with this one. It's been around for a while and it's a competent choice. Be aware that there are different hardware versions--my older light says "v6" in the app and the new one says "v7." I haven't found documentation about the differences, but I have noticed that the newer one runs through programs at about half the speed of the old one. I haven't noticed anything else different.

UPDATE: I emailed the seller about the hardware differences and was informed that v7, in addition to reducing the speed of the "gradual" cycle, also supports sunrise and sunset modes.

Easy and affordable upgrade to your home's lighting and decor. This review is for the 7 watt version not the 10 watt. This is my first smart LED bulb and like many I was quite impressed but was left wanting more. This bulb is hanging above my desk in my office and is connected via bluetooth to my android device. I read lots of reviews and watched several videos on Smart LED bulbs before pulling the trigger. My review will hopefully streamline and make this buying process easier for you.

What do you get?:
-A small white package that a typical bulb would come in. It has some of the listing's features and the instructions for finding and downloading the app.
- The bulb. About the size of a normal incandescent bulb. This allows it be installed in all normal locations. The bulb's fins are there to transfer heat I believe.

Setup:
-Setup was pretty straight forward. Screw the bulb in. Install the correct app (there are several led bulb controllers. The instructions tell you which one). Make sure the light switch is on. Open the app. It will search over bluetooth and add the bulb. Close the app. For some reason it insists that you then turn the light switch on and then immediately back on. Reopen the app. Voilà, your new bulb is connected.

Using the App:
-Here's what's interesting and probably these LED bulbs' worst feature. They all basically have the same crappy app. I'm assuming all these Smart LED bulbs are just different rebranding versions with perhaps some minor differences or improvements. However, they all have similar if not the same app (just with a different name). They all function similarly and look nearly identical. I'm assuming they made it in a way that it only connects with their brand of bulbs. Besides the point. The app offers several features, most of which you probably won't use (Strobe, flicker. Candle might be useful at time). I want an app that I can easily open to turn my light on and off and change the color and brightness quickly. This is possible for the most part, but about 5% of the time there's a hiccup. The app can't find the bulb, doesn't remember the bulb and you have to reinstall it, or just force closing. I will say however, performance has been much better since their latest app update. Additionally, the app itself isn't black as the listing's image shows. I WISH IT WAS. Gosh, especially at night, you don't want a bright white screen when trying to mess with the bulb's settings.
-Important: I wish there was a widget or quick way to turn the bulb on/off from the home or lock screen. That would make this 10 times more useful and enjoyable.
-Timer: Haven't played with it yet to see how usable it is.
- Choose your color: You can easily select the color you wish by sliding a color wheel. You can save 3 custom colors to switch to at any time. Change brightness using the slider.

Performance:
-Fantastic concept. Really can help change the mood of the room, especially if you had multiple ones.
-Brightness: Weak point in my opinion. For me, it's not bright enough, unless you get more I figure. I plan on trying the 10 watt in hopes of a brighter and better experience. I only have one bulb fixture above my desk. I need this bulb to be brighter. Because of this, playing with the dimming feature doesn't seem to make much of a difference until you get really low.
-Colors: The colors are neat. Really enjoyable over plain white. Speaking of white. This can't really do plain white. I miss that color at times. It can do a warm yellow, but that's about the closest you'll get. Sometimes you need a bright white. This lacks that unfortunately.
-Hissing: I tend to avoid certain colors because of a hissing noise it makes. This varies from color and brightness. Sometimes the slightest change makes the hissing stop. It's pretty annoying though, especially when I have no background noise or music playing. Not a deal breaker though.
-Power consumption: Now this alone makes this bulb a worthy upgrade over your non-led bulb.

WIFI vs Bluetooth: Don't get Wifi
-Now, I have bluetooth. I intentionally avoided wifi, not just for cost. Think about how many devices are connected to your home wifi network. Think about all those times you've had a weak or dropped signal. Think about how frustrated you'd get if your bulbs couldn't all stay connected. Where is your God now? Don't do it. Stick with bluetooth, especially if you plan to get a lot. At least that has less interference and will be more reliable (in most cases).

Value:
-So you're getting an LED which can easily switch colors as you wish. It's offering you power consumption savings and giving you the value of color choice. The 7 watt lacks in brightness compared to the 60 watts it supposedly replaces. I want to try the 10 watt to see if that's the perfection option for me. It might be for you as well, especially if you just want to try one first.

Summary:
Overall this is a really cool LED bulb. It instantly helps improve the mood of the room, but not the brightness. For strict mood setters, this is a fantastic and affordable way to do so. If you want mood PLUS brightness, I'd suggest the 10 watt instead. The app is alright overall but has much room for improvement. I have several recommendations for them, yet I'm not sure how likely we'll ever see those changes. Again, all these Smart LED bluetooth bulbs seem to be pretty identical. You're most likely to have a similar experience with them all. Where they differ, however, is their product offerings (other bulbs to allow future upgrades on same group), their customer service, and price. I chose MAGIC LIGHT for all those reasons. They seem to have the widest product offerings, meaning I can easily add more variations of lights in the future. They have great customer reviews and assistance. And lastly, they have one of the lowest prices.

-For all of these reasons, I'd recommend choosing the Magic Light bulb sets. Just to have more freedom, get the 10 Watt.

I plan on reviewing more smart LED bulbs over time to compare them and see if any other good options exist. If Magic Light feels they can improve my situation or have any insight on how the app can be developed further, I'd be interested to hear from their team.

Thanks for reading my input. Hopefully this review helped you out!

For under $30, this is a pretty cool device.
Connects via Bluetooth with a smartphone. The app is pretty simple to understand and still offers interesting features.
Color Control: You can change its colors and intensities. Pretty simple, but gives a decent amount of light too.
Warm Light: It also has a different feature where it can act as a light of about 4,000K bulb which you can dim and brighten.
Timer: I love this feature. Put it into a fixture that is always on and use the app to tell it when you want it to turn on/of. Tell it how dim/bright/color/intensity you want it to be. I currently have mine to turn on at 20% brightness, one minute later 50% bright, one minute later 100%, and then an hour later (when I typically leave for work), it turns off. You could also set it as a vacation light so that your lights turn on and off at specific times on specific days.
Flashing Lights: You can choose the colors and speed, choose between strobe/flashing/morphing colors, and the speed. Using a grid pattern as a guide, you just choose which "grid" you want, what color you want, and go to the next to make your pattern.
Flash to Music: This feature needs work, IMO. You have to use the app's music player, so you're limited there with music selection and such. The lights also have a little delay and the effect isn't always great, but if you just want to add a little extra to the music with some flickering/flashing light, this is an option.
Pairing: Something I haven't tried yet, but when you create profiles on your app, you can create groups and select more than one Bluetooth connected MagicLight to the group. They all do the same actions together this way.

As should be apparent, the light only works when the source is powered, but also after returning power, I've had to re-send the program back to the light--it doesn't seem to have any RAM storage for programs.

Still, it's been a fun purchase for me and has been more useful (with morning wake-up) than I was expecting.