I debated a while whether or not to purchase as it's kind of pricey but let me tell you it's so worth it. I got this bag after I got tired of my petunia pickle bottom body backpack. Unlike the P bag this jujube bag is easy to organize and easy to access everything. It also is cute and stylish and easy to carry. Not to big not to small. They only thing I wish is that the pockets inside were a little more stretchy or bigger so I could fit more diapers in the pockets. Otherwise love it

This is the bag! Finally. I tried several other diaper bags before finally just splurging on this one. I have very little boys so I am still caring around a lot of stuff for both of them and this holds everything without it feeling like its over stuffed and difficult to find things. I love that it converts from a shoulder bag to a back pack. My only complaint is I feel the mommy pocket is a little small. I struggle to get my wristlet in there which is easier for me than taking everything out of my wristlet. If you used this as your only bag it would probably be fine.

Exceeded my expectations. Love the easy to clean fabric. It also came with a changing pad which I wasn't aware of. And I thought it just had backpack straps but it also had a large strap to wear as a messenger bag. I love everything about it!!!! It's so cute!

I have not used this yet because I haven't gone back to work yet, BUT may I say firstly that the Black Magic print particularly on the BFF is absolutely GORGEOUS! The contrast of the dark black zippers on this bag is what sold me. The reason I decided to purchase this bag is because of the the print, and also the unique structured shape of the bag. For stroller hanging, I prefer a structured bag. The handle will hang great on the mommy hook. Also it looks like less of a purse and more of a manly style bag, more favorable for the dads (which is a good thing, especially with a print like this which is not "too" girly). I feel like the size of the bag makes it a great diaper bag to use daily, especially for when going back to work and stuffing it with necessities for 8 hours of child care . Another plus about the BFF is that it comes with a messenger strap. I am not one to wear backpacks. Lastly, the pockets on & in this bag are ridiculous (in a good way).
My two negatives are: 1) the price. I mean it is almost the same price as the Be Prepared, which is practically 3x bigger; and 2) I don't love the inside "Black Beauty" print. I almost decided on Blackout (which is all black on the outside and has the Black Magic print on the inside) because I don't care for the Black Beauty print, but overall decided that the Black Magic print on the outside wins me over.
I have attached pictures and will update with how I feel after using the bag for a while.

I bought this for my best friend who is pregnant because I have the same one, different design, and it is AWESOME!!! She loved mine so I got her one. This is the best diaper bag ever! Lots of storage, easy to clean, and I love that it opens outwardly because it is easier to load and unload items from it. The memory foam changing pad is great too! This bag is well worth the money!!!