Key features

• •CHAMPIONSHIP FLAVOR PROFILE: Experience the "holy grail" of barbecue seasonings. This rub leads with a sophisticated sweetness from premium brown sugar, followed by savory layers of dehydrated garlic, onion, and bell pepper. It finishes with a gentle, manageable "kiss" of heat from chili pepper and cayenne that lingers just long enough to keep you coming back for more.
• •THE ULTIMATE RIB & PORK SEASONING: While it's versatile enough for any protein, Zero To Hero was specifically engineered to create the world's best ribs. It builds a stunning, mahogany-colored bark and deeply penetrates pork butts and shoulders, enhancing the natural juices of the meat without overpowering them.
• •VERSATILE ALL-PURPOSE BLEND: Go beyond the smoker! This rub is a "go-to" for chicken wings, grilled fish, and even vegetables. Reddit BBQ enthusiasts and pitmasters alike recommend it as a secret weapon for popcorn, burgers, and smoked cream cheese.
• •DIETARY FRIENDLY & GLUTEN-FREE: Enjoy world-class flavor with peace of mind. This authentic Kansas City-style rub is 100% Gluten-Free and Fat-Free, making it a safe choice for guests with gluten sensitivities.
• •PRO-SIZE 29 OZ SHAKER: Stop running out of seasoning mid-cook. Our large, dual-action shaker bottle is designed for heavy-duty use, providing consistent flow for large racks of ribs or multiple whole chickens. Crafted in the USA to meet the highest quality standards.