I really dislike this bag. Which is unfortunate because I tried everything I could to make it more functional for me. I don't keep it very full but it is still HEAVY to carry around for any length of time (the weight awkwardly sits on my back). It is pretty difficult to get my keys and wallet out of the front pocket because the main compartment pushes against it. Also, the zipper tends to come off the track (again, the bag is not full so not sure why?) maybe it would fit a taller person better.

What kind of black magic is jujube using? A lot of people complain that this isn't the "biggest" bag but honestly I am amazed at how much I can fit in here. I literally just transferred all of my contents from one of my bigger diaper bags into the jujube silently chuckling to myself because I didn't think it would all fit. Boy was I surprised! It helps a lot to use organizational pouches. Personally I have the "Be Quick" with diapering needs and I have the "Be Set" which holds snacks(med), toys(large), and change/credit cards and such (small). Other things in my bag include a blanket, change of clothes, first aid kit, mommy needs such as(sunglasses, reading glasses, contact lense case, chapstick,lipsticks, hand sanitizer, etc.) And it keeps it all organized! Amazing! My other backpack diaper bag is slightly more comfortable I believe because it doesn't have that "triangle" shape. But the jujube is still pretty comfortable. I use my bff backpack style with the messenger straps attached so that I can take things in and out easily without having to set my bag down. This bag is awesome! You will not be disappointed. There are plenty of packing videos on youtube btw.

Love everything about it!
Enough pockets to keep everything organized, I even use the back pocket to carry some magazines. I was afraid the main compartment would be small for everyday, but I'm able to store in it snacks, a sippy cup, and sometimes even a thin sleeping sack and a lovey.
The colors and patterns are trendy, not too girly. My husband loves it too and is not embarrassed to wear it :)

I love this diaper bag! I love the color and design of it, as well as, the separate compartments in it. I also love that there is a separate section for my wallet, phone, keys, etc. My only possible regret is not getting the bigger version of this bag. I have two children under 2 and thought that the Be Prepared was too big. If you have more than one kiddo, this only holds the bare essentials. However, what I gave up in space, also makes this one much easier to carry (love the backpack feature). Overall, this bag is a great buy!

I really like this bag, but a lot of reviews stated you would be able to have this bag for multiples in diapers. I personally do not think this is the case. I have a 31 bag just a little bigger right now and barely get a 4 year old and 1 year old packed in it. I am going to have a newborn in a few months and my one year old and this bag is just too small. I loved the cushioned straps on the backpack. It had a lot of compartments but they are small. This bag would be perfect for one child.