This product has great hold without being too clumping and I like the matte finish.

Edit 6/26/22:
So after a couple weeks of using this product, I noticed that it seems to work better on damp hair. Better yet, after you've rubbed it between your hands, use a little water (no more than a drop, or it will begin to wash off), and mix it between your hands again until it gets really creamy, before applying the clay through your hair. It seems to spread more evenly, and the longevity of the hold has been much better. I've also had an easier time combing it through using this method, and getting the look I want to last longer. Granted, the hold still isn't as strong as they say, but it has been working better for me at least.

I've bumped it to 4 stars mostly because I like how it's been making my hair feel, and using this trick has been yielding better results. Will update again if I figure out, or find any other tricks.

EDIT 6/16/22:
I reduced the star rating from a 5 to a 3 after using it for awhile. While everything in the original review still stands, I would like to add that the hold does not hold up in high humidity or sweat. While my hair didn't fall flat, after some time, I would feel it move, and I could run my fingers through my hair as if I had nothing in it at all.

One bright side; the product still on the individual hairs assists with setting everything back in place, whether with a comb or my fingers. It also makes my hair feel soft.

If they could keep the natural ingredients and increase the hold, this would get a 5 star from me again.

ORIGINAL REVIEW
I've seen many reviews complain about the smell, and while the scent is its weakest point, in my opinion, it's really not that bad. Like others have mentioned, it smells like lotion, but considering the ingredients, it makes sense. Giving the clay a light scent of something a little more masculine may do the trick (something woodsy or earthy maybe), but I don't know how that would mess with the formula.

Seems to hold pretty good, but not the strongest. It's pretty easy to apply too. I'll review again in a week or so, but as of right now, I would reccomend this.

I don't know what I want in a hair product but I certainly know what I DON'T want. At least until I found this product, now I know what I want.

I dislike the helmet hair feel from gel, which inevitably leads to it falling out at the end of the day and leaving this weird white residue in your hair as the gel breaks down. But gel does hold!...at least until it doesnt.

I dislike the feel of pomades, almost every one, I know right away, when I spread it in my hands it's going to be horrible because its a sticky gooey mess. Then it leaves your hair feeling greasy and sticky most the day. But they do go in smoothly!

Then there's the products that leave your hair looking like you spread Vaseline through it. Gross. But, it does comb through your hair easily!

Salt spray leaves a great texture to your hair but it doesn't hold at all. But ya can't beat the texture of your hair using salt spray!

THIS STUFF? This stuff is awesome! It's all the positives of the above products without their negatives. It holds, but doesn't create a helmet, like gel. Its smooth when it goes in, like pomade and easy to comb thru like petroleum products, but doesn't resemble tar or Vaseline once it dries. It leaves your hair feeling thicker and fuller like salt spray, but it actually holds. If you're like me, struggling to find that one product and you keep running into dud after dud, give this one a try. I'm certainly glad I did!

I gave the product a try since I could not get previous two other hair clays I used, and I'm happy to report that I liked it. Easy to spread on the hands and simple to apply. It works great on my short hair. I usually dampen my hair or add a few drops of water to my palms after spreading it before applying. I would, and did, buy it again. I hope to report the same results.

I try others brands just to compare, and definitely this is the best!