First things first, I love the standard Tula and I always will. But. This thing is the bomb. Seriously. No infant insert? Fantastic. I used the standard with my first baby and the insert is pretty inconvenient, let's just face it. It was great on its own, but that's a review for another day. ðŸ'‚ What I love about the Free-to-grow is it's versatility. Even more than the standard, which is front and back carry. I'm using the free-to-grow for my second baby, who is now two months old. It did take some time to get it figured out, but once we did, I was hooked and have been ever since. He is so happy to be close to me without being wrapped up so tightly, like with a Moby. No insert means you can take them straight from the car seat and put them right into the carrier. No need to look for a safe place to lay them while you get them strapped to it. Wear it at home, even, to get the chores done and not have to run back and forth to quiet the crying baby who just wants to be held. And, if for no other reason, it's just fun to wear! The instruction manual is clear about how to use it and resize it for each age and weight, which is 7-45lbs. That's like a 4 year span of time for use out of the thing. For the price, YES! You really can't go wrong. I recommend it to all moms and dads who want to babywear. It's totally worth it, I promise. Treat yourself to something amazing and buy this Tula!!

Great carrier! Easy to use and adjust to newborn size. I have a 7 week old son and he fits in it like a dream. I am able to carry him around and put him in it and take him out all on my own no issues.

The easiest to use for early baby days. I love that the main panel scrunches together so it's not over spreading baby's legs. It's the only carrier I found that has this feature. I like the material, and generally it's about the same set up as other carriers in this soft style. I prefer the soft style cause I can roll it into a bag or let it hang down comfortably.

I love love love love my Tula.
First things first I love the designs of Tula. It's so pretty and just nice to walk around with.
I used a carrier with my first child but it was a cheap one from Walmart and it worked well but this time I wanted to go bougie and get something fancy.
I saw Tula and I liked how it was less complicated then the lilliebaby so I gave this one a go.

Very easy to adjust! And I like how they have these bands to fold the straps so it's not dangling everywhere.
My baby (who is now a month old) loves it. I went out for errands the other day with my five and one month old and the baby was asleep comfortably in the Tula. :)

UPDATE
I still love it and my baby girl loves it. I have it I. The car so when we Re shopping or I'm doing errands I can wear her and be on my way. She usually falls right to sleep but also likes to look around and stuff. Love love love it

Let me first tell you about the other carriers & wraps I've tried or that I have and then I'll tell you how much I love this Tula one!

Beco Gemini: We were given a Beco Gemini carrier as a gift. We have tried to put our LO in it but it's really long and she's on the smaller side (9lbs at 2 months), so she never seems quite comfortable. She will slide down in it and it can be tough to adjust to fit her right now. The material is thick, which does not seem super comfortable right now in the summer but will be great for colder weather and when she's a bit bigger and fits more properly.

WildBird Sling: Loved the idea of the simplicity of it, but don't feel it gives enough support for my LO right now. I can see it being helpful later on.

Boba Wrap: Love this for around the house and for keeping baby close. However, there is a learning curve to putting it on (I watched lots of videos!) and in a pinch, you still have to wrap it up before putting baby in and sometimes I want it to happen quicker (and she does too!)

This Tula carrier: love it!!! Right out of the box and with 1 video and reading through the booklet, I was able to adjust it for my 2 month old and put it on and get situated. Really easy to adjust and super comfortable when on! The straps are nice and cushioned and I like how they snap in the back instead of criss cross, like some other carriers (I always felt they crept up my back that way). My LO doesn't love having her legs out but this carrier adjusts to a really narrow width at the bottom for small babies so that their feet can stick out and keeps the important M shape they need. The top also adjusts down so that the length of the carrier is not too long for your LO - so that their head can be supported but also out enough for you to see them. Love those 2 adjustable features and it's so easy to do solo! Love that the material is softer and not as stiff as others and it helps that they have cute designs! I love this black with stars design. The marketing & design is their packaging and the product overall is great. I also like the pouch in the front that can hold your phone and money and keys. Bigger (width wise - more expandable) than what's on the Beco Gemini. Love love love this! Get it!!!