I can remember when toothpaste tubes were made of a material that was easy to squeeze. When you folded it over or rolled it up, it stayed that way. Now it is made of plastic and is impossible to keep rolled up. As a result, when the tube gets to be about half used, it is annoying to force the remaining toothpaste at the top of the tube so it can be easily dispensed.

This toothpaste squeezer/roller does a great job of keeping the tube rolled up so that it is easy to squeeze out the contents. I was a bit confused by some of the negative reviews it has gotten: that it doesn't fit a standard tube of toothpaste or the tube can't be inserted into it or the tube does not remain rolled up. I use a standard name-brand toothpaste in a large size and have no problem inserting it and rolling it up in the squeezer. The only thing I can figure is that those reviewers did not know how to insert the tube into the squeezer properly. Granted, it does not come with instructions, but it is intuitively obvious that you must line the inner roller slit with the outside opening, insert the flattened bottom of the tube into both openings starting at the open edge of the squeezer, and then use the handle to roll it up. I do not find that it is difficult to roll. It does exactly what you would expect it to do: keep the tube rolled to the necessary point so that you can squeeze out the remaining toothpaste.

The only reason I gave this four instead of five stars is that I find the cost high for such a small, uncomplicated piece of plastic. However, after looking around in discount stores, dollar stores, and the like, I could find no brick and mortar store that carried it. So I ordered it on Amazon, regardless of a too-high price. In fact, since I purchased it, Amazon has hiked the price up two dollars more than I paid. I like it a lot and would have no hesitation in buying another one, although I am waiting to see if they lower the price again. They may very well do so, since I find that their prices bounce around like ping pong balls. I do recommend this device, even at the cost it was hiked up to.

It has a turn handle"¦I picked this style particularly because of the way it turned with a knob, knowing that the other styles have just a little "key" type mechanism. If you have arthritis, this would be very difficult to turn. This particular model, though, actually has a knob that is pretty easy to grasp, making it easier to turn and get your toothpaste out. Would definitely recommend!

I like this item of consumption alot!

I wear dentures and before my purchase I would throw away about two more days left in the tube. Now I can squeeze out al of the denture adhesive without any waist.
I highly recommend this to anyone who uses a product in a tube... Dental adhesive, toothpaste, glue, paint in tubers... Etc...

I was pleasantly surprised that this product actually works. I have noticed that toothpaste producers have changed the material used for toothpaste. As a result, it is much more difficult to ensure that the entire tube of toothpaste is used before disposing. I purchased multiple rollers, and used same for my handcreme lotion, dog toothpaste, etc.