Key features

• •an overview of the distribution process, which describes the many channels for distributing a film, creating a realistic strategy, and approaching and assessing distributors and sales agents
• •creating your printed materials and deliverables, such as creating a poster, screener, trailer, and a complete film in different formats
• •publicizing your film, from working with a publicist to doing it yourself; topics covered include creating press releases, a press kit, and a media portfolio, and contacting the media
• •entering film festivals, including deciding which festivals to enter, upping your chances of getting in, and increasing your ability to get awards and attention
• •arranging for theatrical screenings, from setting up screenings and making deals to building an audience
• •making contacts at the AFM, whether you attend or make connections from afar