My nephew loves his "cozy Rosie" as he has named this cub. I will say that it lost it's awe after probably 15 minutes, but every time he returns to play with it again it is like he is starting from the start and is just as amazed as he was the first time he played with it.
Final thoughts, it is a bit expensive for the longevity of interest it has with my nephew, but he does enjoy playing with it and its pretty cute.

I bought Cubby for my granddaughter when she was 4 years old for christmas. She instantly fell in love.. About a year ago Cubby stopped working and she was heart broken so I immediately sent for a new one. She sleeps with Cubby every night. A few weeks ago she said to me "Nana what if Cubby breaks. How would I sleep. I would be so sad". I promised her that she would always have Cubby. So I sent for a new Cubby just in case. Thank you Amazon for having them in stock and thank you Hasbro... what a wonderful toy!

Cubby is very cute & soft. My 2 1/2 year old loves him!
Negatives: He sheds and my daughter has gotten the poofs in her mouth and eye. It's not terrible, but she loves on him a lot so it keeps happening.
Though he is neat, he's not as interactive as the one video I watched. He plays peek-a-boo, but not when prompted by my daughter...its just random.
I personally think if the cost were about $20 less (which they could accomplish by doing away with the overly fancy packaging as I work in that industry) I would have no complaints.

My 4 year old daughter wanted this bear, and only this bear, for Christmas. The bear comes beautifully packaged and when she opened him, although he was boxed, there were areas where she could reach into the box and pat his very soft fur. Once we unpackaged him though, we realized he didn't come with batteries. We were all disappointed that he wasn't animated right out of the box. This disappointment was compounded by the bear taking C batteries, not something we keep regularly in the house. Once batteries were inserted the bear immediately came to life and all was magical. The bear's sweet sounds and movements enchanted our daughter and she plays with him for hours at a time. Great quality, soft body, and I have peace of mind that this bear doesn't connect into any Bluetooth, WiFi, or technical device! Really a great gift for a little one, even the adults wanted to hold the bear and see him come alive! Just make sure you have four C batteries on hand before gifting this bear:)

I bought this for my 2 year old Grandson. I have put the batteries in the bear and he's so cute. I have no doubt he will be a big hit on Christmas morning! My daughter loved him and said she'd love to have one lol