This cooler is just the right size for me. It holds enough for a road trip. It keeps everything nice and cold. I love that the look is soft, but the hard liner keeps it sturdy, and it doesn't' flop in on itself and is also really easy to clean. I also like the lid. No zippers to deal with, just close it and use the little velcro tab to secure it.

My husband picked this lunchbox and now that he's using it he loves it. It has all the storage compartments he could use for everything. It arrived right when they said it would in fact I think it came a day earlier than expected. It keeps everything nice and cold for him and he loves the way it opens on the top. This was a great choice we're glad we ordered it.

I bought this to use on a 3000 mile road trip. It's great! Compartments on the fabric shell hold utensils, napkins, etc, the inner top shelf keeps condiment packs, snacks, etc handy and dry, I replaced ice once a day but could have stretched it. Handles and straps provided comfortable carrying. Very happy with this product.

30 Can Size - I have been using the previous version of this cooler for almost 4 years now. It has a soft bottom and no insert. I am surprised at how long it has lasted. I decided to upgrade to a new one however when I saw this style available. So far it hasn't let me down. I really like the liner and find that it is pretty durable. It holds a 2 litter bottle tilted at an angle as well as a 1/2 gallon jug standing vertically. The bottom is thicker and more robust. I find it gives better support and stands upright better on uneven or tilted surfaces or the ground. I really like the flip top lid. It is so much easier and faster than a zipper. The hook and loop faster keeps the lid closed tight. This is a day cooler for me to take to work. I usually carry a frozen water 2 litter bottle, 1/2 gallon jug of RO water, several 12 oz bottles of a sports drink, and a few refrigerated oranges. It keeps things cold all day long. The strap works great for carrying it even when it heavily loaded. The front 2 zippered pouches are great for holding items like utensils, straws, powdered drink mix packets, a mobile phone or other flat things. Great design, quality materials at a fair price. I would recommend this cooler. 5 stars for me.

- Beware the 48 can is very heavy when it's full of ice/cans/food. Best if you can put in a wagon or something most of the trip.
- The hard liner is critical and works very well to stay waterproof, not many softsided coolers offer the hard liner any more.
- Velcro closure works well but how long will it last?
- Keeps drinks and ice cold for a full day at the beach.
- Shoulder strap could be better especially some sort of padding as the large 48 can cooler gets very heavy. I had to fold up a small towel to put between the strap and my shoulder to carry a few blocks to the beach. If it weren't for the lack of padding I'd give 5 stars.