I wanted this watch for my 11yo as a secure gps locater/ phone with parental controls. It's ability to deliver on these points is mostly dependent on the network ability of the carrier. Despite choosing the carrier with the best coverage in my area, cell service was super spotty and did not actually work well in the watch. Switching carriers helped, but there are still some annoying issues (see below if you like that sort of thing).

Overall, I think the watch will still be a good choice for us for the next few years. But, due to the potential for connectivity issues and/or lengthy setup process, do not plan this watch for a present like a birthday or Christmas so that you don't needlessly run out the clock on your 30 days for a free return with the watch sitting wrapped up in gift paper for part of the return window.

PLUS: Customer service is real live people who answer the phone quickly and seem intelligent and pleasant. That is a real plus.
PLUS: You can select that streaming content is only available when on Wifi. That's a nice option since we chose the 1GB data plan for $9.99 and definitely don't want the chance for overages.
PLUS: podcasts are available!
PLUS: The voice quality is great, especially considering that it's essentially on speaker phone.
MINUS: The phone did not work straight out of the box. Despite choosing the T mobile plan (which I selected since their website indicates I am in an Ultra Capacity area), the phone had difficulties with friends and family or even parents getting through. I was advised this is a carrier issue and was sent a new Sim Card to try another carrier.
MINUS: If a caller can't get through to the watch, there is a prompt to leave a message and then it seems that you can leave a recording. However that message won't get sent to the watch. Annoying!
MINUS: If I am on the phone and my child calls me from his watch, sometimes it will ring busy for him AND SOMETIMES IT WILL NOT RING ON MY END. This is the most annoying dysfunction. I want to know my child is calling me, that is literally the entire point of him having the watch in the first place.
MINUS: After my first Customer Service call, I never received the first replacement Sim card. After waiting for it for almost 2 weeks, I called back and they sent a different one.
MINUS: Since I ordered the watch a week before my sons' birthday, then I tried figuring out what was wrong with the watch for a week, waited almost two weeks for the first replacement Sim and 4 days for the second replacement Sim, now I have only one day before my 30 days for a free return are up to decide if the new Sim card on the ATT Network is working.
MINUS: If you get a new sim card, the phone number changes. Really annoying to not have this info shared by customer service ahead of time. Annoying to update all the family and friends. Also my child had already memorized his number, now he has to re-learn a new one.

We have one day left to decide if we want to return it, but I am thinking that despite the issues, the advantage to us to have a watch phone with parental controls outweighs the annoyances and we will end up keeping it. Hopefully we will grow to love it.

We purchased this watch after we had recieved a different, dysfunctional watch (different brand.) This watch has been relatively great. However, everytime she connects to our home wifi it shows her in Arizona. We are NOT in Arizona. Also, no matter how hard we try to figure it out, neither my husband or I can message her outside of the app. And that was something that was promoted as an option.

I also don't like the fee. We already have an extra AT&T line, but for the support features we have to pay a monthly fee.

Overall, though... she enjoys it. It does show where she is at when she is not connected to wifi. We are ok enough with the product to purchase a second one for our other daughter.

I just wish it was more user friendly.

We chose this watch because it didn't have games, had calling and text, and GPS. I like the parental controls to ensure nobody random is calling my kid and the ability to turn off the some features during school (smart watches aren't allowed in class with calling and text enabled). It is a bit bulky for my 7yr old (she has one too), but not as bad for the 9yr old. It was worn daily without issue for about 6 months, including a river float and at the beach (no swimming, but definitely not being careful to not get it wet). About a month ago it started a reboot loop and turns out it has water damage. I would give it 5 stars if it wasn't for the IP67 rating it as water resistant to 3 meters, when it probably isn't, but overall it's been a good watch!

The watch is a very chunky piece of tech but our 10yr old boy is big enough to manage it. This watch is so cool that I think I want one! The battery life is enough to get through the day and night. I have to keep reminding him to recharge it at night while he sleeps. My son loves it. It has given him a sense of pride and freedom. He is admired by his friends that all want a watch like it now. The best part is the GPS on it. That is all that my wife and I cared about. The bus is always late and now he is taking his scooter out through the neighborhood. We have the cheap Tello plan. I think it is 7 USD a month.

UPDATED REVIEW OF iHEART radio feature only
If I could give iHeart radio 0 reviews I would. It sounds like a great idea- giving kids access to child-friendly music and podcasts. The reality is that you can't listen to that content until first listening to commercials that are definitely NOT kid friendly, such as commercials trying to get you to buy something or subscriptions for the podcast. The worst are the commercials about how anxiety is normal and how treatment is readily available at a certain website (Do I think there's anything wrong with having anxiety? No. Do I think there's something wrong with trying to normalize mental issues to young children that have none? Yes.) And to be clear, these were very child-centric programs we tried listening to, such as the Arthur podcast and the Who Was? podcast. The one good thing is that the ticktalk app has the ability to apply time limits to using iheart radio- I set it to 0 minutes, which disables my child's ability to use iHeart radio.

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I just set up the watch today, and my initial thoughts are this is a quality watch. The screen is very responsive. It's not filled with bloatware but seems to have functional apps (calculator, stop watch, timer). A few highlights for me is that the watch can play music but there's the option to limit the playing time in the app. I also really appreciate that there's an analog watch face option (another option I considered is the gizmo, which only has a digital watch face). How will kids become proficient in telling time if they don't have an analog watch to look at? Thank you ticktalk for believing kids are capable enough to tell time on an analog watch. I like the option to create reminders but haven't really tried the feature. I also really like that the watch has wifi and wifi calling/videocalling. Great way to save on minutes/data and to stay connected! I signed up for cellular but the phone hasn't been activated yet (says it can take 48-60 hours). I would dock it half a star if I could had I known we'd have to wait to actually start using the watch. I also feel that the plan option was a little misleading because it's advertised as only $10 but that's for 1000 minutes and 1gb of data. Unlimited talk and data is actually $20. I did knock off 1 star due to the plan because it seems like a bait and switch. If I find that the $10 plan is sufficient for my child's needs, then I'll modify my review.
As for the look, the watch is bulky but it seems to fit on my petite child's wrist fine at the smallest setting.
Overall, I have high hopes for this watch and hoping my expectations will be met.