Key features

• •IMPROVED FORMULA: Pucker up for the return of the product that started it all for Huda Beauty, the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented, and long-wearing than ever before.
• •EXTENDED SHADE RANGE: This vegan formula is back in all your favorite shades plus new ones, so you'll be able to create endless looks from natural nudes to bold brights.
• •TRANSFER-PROOF: The silky color applies like a lip gloss and then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant color that won't smudge, flake, or transfer.
• •VEGAN-FRIENDLY: These reformulated lippies are hydrating conditioning and supercharged with LOVE - that's lycopene, olive oil, and vitamins A&E of course.
• •PROVEN RESULTS: In an independent consumer test with 30 people, 100% agreed that the texture felt ultra-lightweight and creamy upon application, 100% agreed that the color was intense and gave their lips full coverage, and 100% agreed that the product was easy to apply.
• •target audience: Women