Key features

• •OUAI SCALP SERUM. Healthy hair starts with the scalp. OUAI's new skin-care inspired scalp serum supports thicker, healthier, and fuller looking hair. Designed to support your scalp while creating a healthy barrier, promoting hydration, and reducing scalp discomfort for all hair types.
• •OUAI TO GROW. The powerful combination of hyaluronic acid with nourishing Adaptogens like Arctic Root, Siberian Ginseng, and Chaga Mushroom deliver hydration and healthy scalp support. Created with OUAI's signature scent Cape Town, this scalp serum features a calming and earthy fragrance with notes of spearmint, ginger, basil, and green fig.
• •OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
• •INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. Free of parabens, formaldehydes, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. Vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
• •FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market, but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.