Design Thinking: New Product Development Essentials from the PDMA
Key features
- •Become a better problem-solver in every aspect of business
- •Connect strategy with practice in the context of product development
- •Systematically map out your new product, service, or business
- •Experiment with new thought processes and decision making strategies
BrandWiley-Blackwell
CategoryManagement Science
Design Thinking: New Product Development Essentials from the PDMA
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