Design for How People Think: Using Brain Science to Build Better Products
Key features
- •Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- •Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes
- •Learn how to immediately apply what you’ve learned to improve your products and services
- •Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
BrandO'Reilly
CategoryIndustrial & Product Design
Design for How People Think: Using Brain Science to Build Better Products
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