I've purchased this brand of hair color multiple times in various shades of brown and have been happy every time. There was another brand I
tried several times that was awful. The plastic applicator bottles were so old they were crispy and would crack and fall apart as you squeezed
them during application. Not so with this Garnier Nutrisse brand. They've been perfect every time. Perfect! Also, for me, I find it to be the most
nourishing brand. My hair looks and feels very healthy when I use it vs stiff and dry. I will continue to buy. They've all arrived on time and in
perfect condition. I usually buy 5 to 6 bottles at a time since I dye as frequently as every 3 weeks.

This was fairly easy to use and apply. My hair was a dark brown with some previous red low lights. I let this on for the allotted time and rinsed as directed. It made my hair a shade darker and when the sun hits it, you can see a hint of plum. The color is ok, but I was expecting more of a noticeable plum or purple color. I do realize I have darker hair and getting the look I want is hard to achieve, that being said the box leads you to believe that this should have changed my color more.
I don't mind how it turned out, but I will probably not use this again.

Fades fairly quickly, but beautifully. Hair was bleached beforehand. Will probably purchase again. Doesn't transer too much after 2-3 washes. Was prettty purple when initially dyed, faded to pink, then rose gold, then to a light gold with a rose tone.

As a SAHM currently going through a divorce, I needed to find a cheaper alternative for $200+ price tag my salon trips usually netted me. After using this product, specifically the ultra light natural blonde 100 color, I dearly wish I would have tried this sooner and saved me some money. It's very easy to apply and I also recommend searching Youtube for nutrisse color application videos, there are lots of them and some are really good and give a decent idea of what to expect and how to apply, which was a huge visual aid and confidence booster for a newbie like me.

The only negative thing I would say is that there was a very slight brassy redness to it, probably due to my own natural highlights and not the color itself, but that was easily remedied by shampooing with John Frieda's purple shampoo, it neutralized the faint brassiness wonderfully. I'm going to run the risk of sounding like a John Frieda representative here, which I'm not, but I also use Frieda's sheer blonde shampoo and conditioner, along with the very occasional use of Frieda's lightening spray to keep the color looking fresh and considerably extend the time before I have to do another color application, in the hopes of making it easier on my hair. All of these products combined are just a fraction of what I used to pay in the salon and I'm just as happy with the results as I was when I had my hair professionally done.

I love this color and have been using it for a couple of years now. My hair is naturally a medium-dark brown with some gray. This color results in a deep brown with red tones. I love it. In my experience, Garnier colors always turn out a little redder than the color on the box appears to be. Before experience taught me that lesson, I first passed this color up because it looked a little bland to me. It turns out - this is the perfect one.