This NOT bitters. It is a mildly bitters-flavored sweetened drink mix. It is deceptively packaged in a bitters-sized bottle. While a drink mix uses a fair amount more product per volume of drink, this is a pretty expensive item in comparison to the cost of bitters, which uses just a few drops.

I don't know if I misread the description when I ordered, but Just an FYI: this is a blood orange concentrated syrup, not bitters.

Wasn't able to use this at my bar, since I work at a craft cocktail place where we make most of the ingredients for our specialty drinks.

This bitters has no alcohol in it, so it needs to be refrigerated. But lack of alcohol keeps it from competing with the primary liquor in your drink. It is a bit on the sweet side, but that makes it an excellent choice for a manhattan.

too sweet

I have mixed feelings about this product. On the one hand, the large size is good value for the money. It is also a delicious flavor when used sparingly. However, I think describing this as "bitters" isn't as accurate as perhaps describing it as a syrup with sugar. This is more of a flavoring syrup and less of a aromatic type better. When used as a flavoring syrup I think it meets expectations better. When I use this in brandy or whiskey based cocktails its flavor is extremely good. I just wouldn't use it expecting it to function in a recipe the way traditional bitters would.