First, I must say, I was hoping that this gum was going to taste better than some of the reviews that I had read. Sadly, most of these reviews were correct in the flavor of this gum.

After opening the small tub I immediately noticed a small pad of papers that are used to dispose of your chewed gum. This is a very unique and nice approach to responsibly throwing out the used product. After popping one piece of the "chicle" sized come into your mouth you are immediately presented with the rush of menthol. The flavor is so intense that it is almost overpowering. The flavor is very reminiscent of the Halls brand cough drops. As you start to chew this product the intense flavor quickly dissipates and it's completely gone within about five to six minutes. You're left with a very light flavor for the remainder of your chewing experience which is about 20 to 25 minutes until all the flavor seems to disappear.

Overall I like the flavor of the gum but it does not last quite long enough and I truly think the price is just way too high for what you're getting with this item.

I've had black black in sticks before and i love this gum, and wanted to try this version. It's very minty, just like sticks of black black, the package is way cooler than i'd expected it to be, and i like the thoughtful touch with the paper to spit it out into when you're done!

There's just one problem...

The flavor of these doesn't last nearly as long as the regular sticks. It's pretty devoid of flavor after a mere 10 minutes. Normal sticks of black black still have the flavor going pretty strong after 20 minutes. But, at least it's sugar free. Even when the main blast of flavor is gone, it remains lightly minty, and is actually more on par with a gum such as wrigley's or eclipse.

So, good aside from not lasting as long as the black black that comes in sticks.

A family member brought this back to the states with them -- we liked it so much we were glad to find in here on Amazon!

Perfect! It's the flavor of Dentyne Ice artic chill which is a knock your socks off menthol flavor (my favorite). Nice to have a little boost midday.

I thought this was black licorice flavor for some reason. This gum tastes like a blue menthol Halls cough drop. Super menthol and minty. If you're into that sort of thing, then this will be good for you. I was just under a different impression. Very expensive for a regular minty gum, regardless of caffeine content.