Each can contains the best parts of the fish packed in oil. Absolutely delicious and an important part of a healthy diet. I eat at least one can each week. The pack of ten is compact and convenient, far better than the canned fish in grocery stores.

Love the taste of the product must better than I expected. Are source of Omega 3. This product is outstanding, it tastes great and is very healthy.

Dave

I sent a carton of this mackerel to my cheffy son, and he is crazy about them! His fave use so far is a salad he makes with fresh greens, grape tomatoes, feta cheese, small croutons or pieces of crackers, and hunks of the mackerel. He dresses the salad with the oil the fish is packed in, and he says it is crazy delicious! He also adds dried blueberries but more for the health benefit as they add little to the flavor. Any berries would work, and with no berries is still great.

Like any fish product, this one has some pluses and minuses.

PLUSES:

* This product has a light, pleasant flavor. I just ate a tin of them with some sauerkraut... delicious!

* One tin has 19 grams of protein, and zero carbs.

* Chub mackerel has 1000 mg of DHA per 100 grams, which is tremendously beneficial to the brain. (Our brains are largely made of DHA, and we need some in our diet throughout our lives)

* Chub mackerel has 900 mg of EPA per 100 grams (another natural component of fish oil), which helps bolster mood and thinking.

* To me this is the best point: According to Wikipedia, a 100 gram serving of chub mackerel has over 400 mg of PS (phosphatidylserine), which is also wonderful for the brain (and works best when taken or eaten along with DHA. DHA and PS are naturally complexed in this product. (PS needs DHA, according to some studies, to do its positive work in the brain.)

MINUSES:

* It comes in those little tins sardines come in, which I believe are still made of aluminum. If I could have a wish magically granted, it would be to have products like this available in glass. (With that said, since it's packed in oil, rather than an acid base like tomato sauce, I doubt that much aluminum is transferred to the fish.)

* It's expensive. (But then again, consider what it would cost to supplement with EPA, DHA, CoQ10, and PS.)

* There is also the question of mercury. I've read some reports that mackerel is "low in mercury," but what does this really mean? According to wikipedia, chub mackerel has .088 ppm of mercury (not particularly low.)

However, I suspect the fish in these tins may have less, because they are smaller (lower on the food chain) than some chub mackerel. They are close in size to sardines, which have only 0.013 ppm of mercury. (The size of the fish matters because large fish accumulate more toxins; small fish are generally much safer to eat.) Pregnant women should check with their doctors before eating fish; the rest of us can probably eat this sort of fish safely.

IN SUM

To me the benefits of eating Chub Mackerel to me, far outweigh the risks. And this brand has a mild and pleasant flavor. I highly recommend it.

My family love it it's very Delicious