UPDATE: I didn't care for this the first few times that I used it. I still don't think that it's necessarily making my hair healthier overall (which is what I bought it for in the first place as I'm trying to grow it out, and that's why I'm not giving it a 5), but when I use it, it does noticeably improve the look and feel of my hair immediately afterward, giving it a shiny look and soft, silky feel. It also helps my hair stay untangled, it seems. When I first started using it, I thought it gave my hair a heavy, residue-y feel, but I'm thinking now that that may have been due to something else I was using on it at the time, or maybe I was leaving it in too long, or using too much, because I haven't had that problem with it lately. Just follow the instructions and you will have results right away. For reference, I am of European descent and have very thick, slightly wavy hair. If I find over time that the health of my hair overall has significantly improved and I think it's largely due to this product, I will come back and update my review again.

I have tried many paragraphs and deep conditioners and this is by far my number one favorite! You will not be disappointed! It has completely turned my hair around! You'll be very surprised especially for the price. This stuff puts Living Proof and other expensive brands to shame !

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Since Arvazallia didn't like the fact that I bashed their marketing tactics (see their sweet response below), let's remove that part of my review and stick with just my opinion on the product.

So, here's the deal. This is nothing more than a thick conditioner. Conditioner is always good for your hair, so if you just want a conditioner in a fancy red tub, it's fine. It actually made my hair feel heavy and I felt like I had a gross residue...like I didn't wash all the conditioner out of my hair, even though I definitely did. I hate the smell. It smells like cheap old woman. It has 0 benefits aside from just being a conditioner. It didn't repair my hair, didn't make a miraculous difference in the texture of my hair. I was hoping for something that was actually "repairing" with argan oil being a main ingredient. I wanted something to continually make an actual difference in my hair, rather than offering superficial repair with silicones - which weigh my hair down and make it look greasy.

Since they fail to list the ingredients anywhere in the description...let's talk about them so that people better understand the rating I gave:

Amodimethicone, Trideceth-12 & Cetrimonium Chloride - These 3 work as a triad, which is why they are all listed together. This silicon is really beneficial for most people's hair. It will create a thin coat, particularly where there is a lot of damage, smooth down the cuticle and provide superficial "repair" to your hair. This is why your hair will feel much smoother and appear much shinier after using this product. This is great! Very logical that this "deep conditioner" contains this ingredient. Does this make your product superior to others? No. In fact, the majority of conditioners at CVS contain this ingredient. Hence my assessment that this was a "thick conditioner in a fancy red tub" - because...well, it is. I can find this same ingredient in a $2 bottle of conditioner.

Cyclopentasiloxane and Dimethicone - a duo of silicons. Very common in beauty products. Works very similar to our triad friends above. Only downside - it builds up in hair over time. Hence my assessment that my hair had a residue. Because...well...it did.

Hydroxyethylcellulose - this is a thickening agent. This makes the conditioner thick, but it also provides conditioning properties to hair. It absorbs water in your hair and swells to make the hair feel thicker. Again, not a bad thing - but very common in hair products. Nothing revolutionary about it.

Argania Spinoza Kernel Oil - is it 100% pure?

Teartrimonium - Anti-static.

Tetrasodium EDTA - Preservative.

Citric acid - Clearly "acid" - but not in a bad way. Citric acid in conditioner helps the hair appear shiny and smooth.

Methylchloroisothiazolinone/ Methylisothiazolinone - preservative. Actually toxic to fish.

So, basically what we have here is a lot of silicones, a thickening agent, a wee bit o' argan oil and preservatives. It probably does make a lot of people's hair feel amazing, but for some people with curly or very thin hair...this may cause the issues I experienced. Heavy, coated hair. Is it repairing hair? No. Can I find a $2 conditioner with a majority of these ingredients? Probably. So, as much as you want to go on the defense about your marketing tactics, my review was product based - and a fair review at that.

Love the smell n shine! Good stuff...I stopped using it, to try every new product that comes down the pike! But, you know what? When I use this....it makes my very light bleached hair WAY BETTER THAN ANY OTHER PRODUCT CAN, It blow drys right into the style I want! I alternate shampoos, but this makes my hair like soft silk! BUT DON'T USE TOO MUCH, if your hair is fine, I used too much today, so I sprayed my roots with hairspray to stiffen it up before blow drying. It worked fine! The ends of my bob went under SO easily! I usually have to fight with my dry ends to go under, TRY IT! I saw some w/ same ingredients in a shop for $40! I love this product & will probably use it for the rest of my life! I have super thick, bleached but ultra fine hair! But use a texturizing or hairspray before you blow dry it, if it is too soft! I LOVE, LOVE, LOVE THE SMELL, TOO! Wish they would make a perfume with the same smell
, I would buy it! Hope this helps! I get no kick back, I paid retail, and have no reason to lie! Try it! I bet you will love it if you have dry hair! PLEASE RINSE WELL! O.K? RInse well is the best tip!

I have dark hair I've been dying into blonde submission for a year or so now..and it's finally had enough. I know I need to stop because my hair is getting brittle and dry..maybe next time. Anyway, I purchased this to help alleviate some of the frizz and grossness. I'd go with 3 stars on that one, it feels great right after you rinse it out but I haven't seen any long term effects after using it 3x week for 3 weeks. That said, the non-highlighted pieces of my hair are receiving this better. They are more shiny and soft so..I gave it 4 stars. It's not going to reverse self inflicted damage, but it'll help you people just looking to improve dryness and frizz on non-damaged hair.