I like this product a lot. I didn't give it 5 stars because the color choices don't include a perfect shade for me. It does last better than any other OTC hair color product I've used. I recommend it for that reason.

lovely color and I'm waiting to see how it lasts. Highly recommended by my niece so I will let you know in a few months again:)

Great hair color! Easy to use and don't have to search the big box stores for my color! Great price also! I usually order two or three at a time and reorder when I use the last one!

I have been using this brand for about a year and it leaves my hair shiny and doesn't seem to dry out my hair. Pleasant smell which dissipate pretty quick.

Ever since I began coloring my hair about eight years ago, I've had product after product let me down. Either by causing damage, not covering the gray, or not delivering the color expected. Well, all of those problems were eliminated after a single use of this company's product. The pre-treatment was a surprise, and it was what, I believe, made a difference in the end result. My hair is naturally dry and curly. Products made my hair dull and drier. After using the Schwarzkopf product, my hair was healthy and literally glossy. It has been a month since my first application, and the color is still vibrant and my hair still feels and looks healthy.
A word of warning, however, unlike other products where you have to go darker to get a lighter color what you see is what you get with Schwarzkopf! I chose the ebony brown because other products usually ended up a couple of shades lighter than what I wanted. My hair turned out a beautiful brown/black. Loveit.