I've been using alpha skin care for so long and has been the best decision I made for my face. I'm almost 50 and people think I'm in my late 30's. I had my son start using this in high school as he was going through puberty, and this and all the alpha skin care line helped with the scars and large pores. He's almost 30 years old and still uses it today, like me. If you love your face you will love the alpha skin care line. Male, female it's made for us. Forget the fancy name brand. Go straight for the main ingredient and see the difference, and wear sunscreen! Now that you can get the alpha skin line in Amazon you will never run out. Back in the day i got this in the grocery store and would take a whole day driving place to place to buy what i could.
I Love this stuff! Try the body lotion! Use it on your feet, you will see a huge difference!
Thank you alpha skin care! My face loves you!

Happy to see they are producing more products! Love this brand and have been using them for years

Non-greasy, works well!

This retinol deliver results, with consistent use my crow's feet and laugh lines is fading and have overall bright complexion and even skin tone. I would like to add it helps diminish my acne scars as well. I'm in my 40's and I plan on forever using this product and will 100% recommend to others.

The last time I'd tried a retinol product I was in my 20s and it left my face looking and feeling like leather. Literally like leather. So, for years after that nightmarish experience, understandably, I thought retinol wasn't for me. It took ten years to realize I'd used it inappropriately by slathering it on in huge amounts and giving my skin no time to adjust. I was motivated to research retinoids again because the fine lines were beginning their inevitable creep. With slight apprehension, I found this Alpha product and took the plunge. This is a great beginner's retinol! The price makes it a steal. If you exercise patience, your skin will not turn to leather, I promise. I started by applying it once every three days, then every two days, until my skin was finally acclimated without peeling or redness. This process took about six weeks. I now apply this every night around my eyes and every other night over my entire face. As somebody put it in another review, this is too "hardcore" on my neck. The irritation never stopped and I don't use it there anymore. But, I've found that I can tolerate a leave-on AHA there (such as the awesome ones Alpha makes). I purchased the tube of this stuff way back in April and it's now November. I'm only just running out! Over the last six months, I haven't seen new lines under my eyes and the ones I had look less noticeable. An annoying horizontal line on the bridge of my nose has vanished. I just expect results to get even better the longer I use a retinol treatment. I'm even noticing slight improvement in old acne scars! Just add an exfoliant and a quality sunscreen to your regimen, and it's a recipe for happy skin. I feel those are the essentials of a skincare regimen for thirtysomethings.

I give this four stars instead of five only because I think the addition of more anti-irritants and some peptides would put it over the top.