Never heard of the brand prior to my purchase.
Love my camera. Had a great time using it while ice fishing

For what it is, it's great. No instructions on how to attach it to a pole. Now think about it you can't cast it. We all want to see it live, but if your not trolling in clear water. Think again about this one.

Just received this device. Tested it out of the box, but have not yet taken it to the lake. Like all the other reviews here, I can say that the picture quality is surprisingly good for composite video (i.e. non-HD). Obviously, it's video only with no sound in case anyone is wondering. I knew before buying the product. The Lithium battery still held a charge upon unboxing and was able to test the device right away and ensured everything was in working order. The instruction manual is pretty basic, but you don't really need it to figure out how to connect the cables (which are individually labeled). The one thing that has me stumped, though, are the little metal clips and circular fasteners that come with the device. I can't figure out what they're for, and there are no references to them in the manual at all. Also, the float that it comes with does not have a hole on the top part of the "stem" where you're supposed to attach the fishing line, as it states in the manual. There is a hole on the bottom of the float, though (which seems backwards). For the fisherman out there, y'all can probably figure out how to rig the camera to a fishing pole for dropping down into the water from a boat, which me and my husband will do as soon as we can try this out on the lake. Will primarily use this in conjunction with on-board sonar/fish finder to confirm whether there are actually fish when the sonar pings. Great value as compared to $$$ you would spend on advanced sonars (HDI, down image, side scan, Panoptix, etc.) if all you really want to do is confirm whether the spot you marked has fish. Overall, seems to be a pretty neat device at a great price.

I bought this camera for my husband and I to use when we go ice fishing. When the water is deep and we can't see the bottom, this works great to scout out the fish for us. We use it at well-below freezing temps and it works like a dream. The video we took doesn't do it justice. The picture is far clearer than we expected, especially for being underwater. The bright light also seems to attract fish, which is an added bonus. You can see a small school of fish swimming near the end of the video. Right after we finished recording, a large trout approached the camera, then bit our bait! We're glad we purchased this camera.

Such a great concept. Takes a pic to get a clear picture but my husband loves posting his bites on social media.