I used it and it did not take, heck it didn't even stain the white wall when I accidentally got some on it. Even when I washed it there wasn't a lot of color that washed into the tub

pro
-brightest true teal dye i've tried

con
-fades in like two days. will be hardly noticeable by day 8

I bought this after spending $250 at a salon to get my hair done. This left my hair so soft! Part of the reason for the high cost at the salon is they had to bleach my hair to get my old color out, so even with bleached hair, this stuff works amazing. It been at least 5 weeks since I colored it and I am STILL getting compliments on my hair on a daily basis (no joke). Its a great product and I highly recommend it.

I bought Neon Purple instead of Pure Purple, and I wish I'd picked the other option because this one is much more red based, whereas the other is blue based. It results in a different color than I desired. That being said, this is my favorite dye brand ever. It stays put very well and doesn't bleed very much in my experience. I waited 2 months to redye my hair after using it last time because it just didn't really need it until that point. Much better staying power than my old dyes, manic panic which lasts about a week and ion brilliance which lasts about 2 weeks tops. Idk how they make this dye so magically good, but I love it. My hair only has streaks that are prelightened, but Neon Purple added a reddish purple tint to my brown hair as well, which I'm not entirely crazy about. Pure Purple mostly leaves the brown parts alone. NOTE: NEON PURPLE STAINS BATHTUBS. Nothing else except for white shirts though. You're gonna need some bleach!

I really really liked this! Smells good, didn't stain, lasted longer than I thought it would. I have dark hair with blond highlights. I wanted to try to turn the highlights pink. VERY happy with the results! This picture is after a few washes.