Love this formula! When I started using this, I really liked it because I couldn't tell the difference between the formula and my pumped breastmilk. There were absolutely no bubbles or foam. If I shook the bottle, bubbles would form for a minute and then go away very quickly. My son loved this formula - it reduced his gas and regulated his bowel movements. I switched to Kirkland brand formula just to see if a cheaper option with similar ingredients would work. It was an awful experience. He was much more gassy and generally much fussier. I'm switching back to Pure Bliss. I also tried Similac Advantage, Similac Sensitive, and Enfamil Gentlease - none of them worked as well for us as Pure Bliss.

We switched to pure bliss formula when my baby was 5 months old from similac advance first then by his pediatrician recommendation to similac elimentum cuz he had hard time with digestion but my baby didn't like the taste of elimentum and it looked yellow and smelled foul that's when I read about pure bliss and after our pediatrician gave us the go ahead we switched our thoughts initially were that he might not like it at first but will get used to it eventually but to our surprise he loved it from the start and he's now 9 months old and we have never looked back thanx to this formula

Switched to Pure Bliss from Similac Pro Sensitive for a few months and a first all was good. My baby didn't mind the switch as far as taste goes. Slowly he developed a rash on his face, neck and ears. It lasted for more than a month because we didn't think it was the formula right away. We switched laundry detergent, stopped a couple of solids that we thought could be the cause and started using an eczema lotion and bath treatment. Hydro cortisone 1% is what finally started to help his rash but I didn't want to use it excessively and the rash started to reappear when I stopped using it. Went back to using all kinds of special baby skin creams and it still wasn't helping. Doctor was about to send us to a specialist. Then by chance my store happened to be out of Pure Bliss and I needed formula same day as I had run out. So I picked up the old one we used (Pro Sensitive). Rash cleared up completely in 3 days. I didn't see any amazon reviews about rash as a reaction to this formula but there are some on other merchant websites so just spreading the word.

So disgusted with formula that has corn syrup solids as the first ingredient. Started this with my baby around 10 months when we started slowly weaning from nursing. She liked the taste. I liked the ingredients. I mixed directly in the bottle with warm water and didn't shake too vigorously. Powder dissolved well and didn't get too bubbly. I used from 10 months until 13 months when we switched to cow's milk.

This formula is the best I've tried, and I've tried pretty much everything. It doesn't smell like some formulas do, it doesn't clump, and it's a nice clean white color rather than yellowy like some formulas. My baby also loves this formula, which is most important. He had a hard time with some other ones.