Lets get on to the meat!
Pros:
1. Quality, quality,quality. Yes. you got that right. Sturdy and durable after testing it for weeks. The construction of this mixer is heavy which means it wont bounce around in your kitchen counter.
2. Color is vibrant. I love it from the moment I opened the package. It has that metallic red color that is so nice in your kitchen even if your kitchen looks dull. It looks so elegant, stylish and expensive!
3. Packed with power. Fast and powerful. With 6 speed settings, it makes it easy to add ingredients without making a mess.
Cons:
1. Takes some space in the countertop
2. It has some noise. But I guess every stand mixer are going to be loud any way you cut it.

Overall, I am a happy customer of this great brand. It is very promising and saved me a lot compared to leading mixers in the market.

Just received this in the mail today, early birthday present, as my 40 year old sunbeam, alas, died it's last death and my handheld has one speed (turbo) and I end up with batter everywhere. Made first batch of cookies and able to share first impressions:
Pros:
-Powerful!
-sticky feet - that baby isn't moving no matter how thick the dough
- construction and ease of use - once you figure out how to change the mixing hooks in and out - see below.
-beaters reach all the way to the bottom of the bowl and along sides - great at mixing
-price - for a planetary mixer, this is a great price and I think would stand up to similar and more expensive brands.
-I like the spatter guard - no more cleaning up the entire kitchen every time I mix something.

Cons:
-It is definitely not quiet. Speeds one through four get progressively louder, but speed 5 and 6 have a nasty squeal - almost need earplugs to preserve hearing.
-The instructions are relatively useless. Had trouble figuring out how to change the hooks - turns out that you have to push in and then rotate to get them in and out - that is not mentioned in the instructions.
- It's huge - this thing is a beast. It will not sit unobtrusively on any countertop - and it's too big to be putting away and pulling out every time you want to use it. That being said, the color is nice and they also sell a silver color (though I didn't see that as an option on amazon, it is an option on their website).
-On inspection of the dough hook, it doesn't seem to be smooth - there seems to be a rough edge around the top, making me wary that I might slice a finger when washing it though haven't done that so far, for obvious reasons, since I just got it. I'm also worried about the bowl holding up - it isn't one solid mold, but the bottom is attached somehow - so am not sure that it will stay together long term. Will have to see.
-The mixing hook is not metal - it's plastic. Will it hold up to a stiff batter? I don't know, but have my doubts. And I don't see replacement parts available.

I bought this for my wife. She loves to bake and it includes lots of mixing. This mixer makes mixing task so easy. it comes with a stainless steel bowl with splash guard which makes process mess-free. the bowl is big and very good quality. it has 6-speed settings and 3 different attachments. It's very powerful and apt to buy. it surely takes space on the kitchen counter but its look and colour are very pretty and shiny which makes it look expensive. it is easy to clean and handle. it has suction feet on the bottom of the stand mixer which makes it pretty stable and risk-free while in use. my wife is very pleased with this mixer. it fits her needs. the price of this mixer is reasonable. it is a great mixer and highly recommended. it's a great buy and good gifting option too.

I bought this for my wife. She wanted a mixer for a few months and we have been looking for one online and finally came across this one. After looking at the feature and price, I ordered one. My wife is pretty happy with her new mixer. We use it for making dough for the pizza and bread. The motor is powerful enough and it provides a good quality mixing even for a thick dough. It has 6 different mixing speeds. It has sticky suction feet which keeps it steady and secured to the kitchen counter even when the mixer is running. The cover has an opening to add ingredients from the top when the mixer is running without stopping the mixer. The mixer doesn't make very loud noise, unlike many other mixers. The cleaning of the mixer is easy as well. Used it for a few times now, it is definitely a much better alternative of hand mixing.

I definately made the right purchase with Bella Ross's Stand Mixer. Right out of the box I was in love. The color just is WOW....gorgeous. The minute you pick it up you can tell how well made it is. And with it's simple styling it looks like it was yanked right out of Grandma's kitchen.
When you set it on the counter you notice how very simple to use....1 dial. It has 6 speeds: enough power to kneed even hearty bread dough to gentle enough to cream and whisk eggs. A quick lever is all it takes to pull mixer head up. The 6 "sticky feet" keeps it steady on your counter....no "dancing" away from you. The ample (almost 6 qt.) stainless mixing bowl locks securely into the base....leaving hands free...and the included bowl cover locks easily onto head. There is an opening on the cover to give access for adding ingredients, and the cover removes easily for cleaning.
It comes with 3 different attachments for any need you might have, and very clear directions. You can add an additional 6 mos warranty (comes with 12 mos.) just for registering the product.