I'm naturally a honey blonde, I bleached my hair using Schwarzkopf Keratin Platinum Bleach, toned the crap out of my hair in two different treatments to really get to that silvery platinum, left Pony in for 4 hours with a grocery bag over my head to maintain moisture. Pic where I'm looking regular is the day after my fresh color has been dried and styled by me. Second pic is after the first wash, still looking bright as HECK, doing its thing! This is literally my new favorite dye, it's a perfect shade of pinky-purple. I've always had hard times with purples staying more than 1-5 washes in my hair but this seems to really be holding up. I also had zero rinse out during my first wash. It's only been 2 weeks of wear so while it's still bright, not sure what it'll look like at a month out, but it took 1/2 a jar to do my hair this time, I still have 1/2 left and bought a backup jar just in case.

This is a great color. It lasted 4 washes. I love that it's temporary. However, for darker hair, it does not "pop", or show up as well as I was hoping. Pretty messy application, but I'm no expert.

My daughter wanted just the tip of her hair purple & after reading a bunch of reviews I decided to try this brand based on it being semi permanent, low smell, essentially one step and easy on the hair.

Here are my thoughts immediately after dying:
-Yes, it will stain EVERYTHING. Bleach works on hard surfaces. If you're gonna be lazy like me and not wear gloves you're gonna get dyed hands. If she'd done her entire head I'd say definitely put an oil barrier on face/neck.
- Strong smells give me headaches & my daughter's sensory issues mean there's no way she could deal with the smell of 'normal' hair dye. This has only a light smell and it's not the typical horrible chemical smell.
-Consistency is similar to a think hair conditioner, it's nice that it doesn't drip.
- It comes in the container it's pictured in, so a brush is helpful for getting it out since you can't just squirt it on your head like bottle dyes, but scooping it out works too.
-I really liked that the instructions are printed on the inside of the box so there's no need for extra paper waste.

Directions state leave in for 30 mins, longer for a bolder color. My daughter has virgin hair but I wasn't sure if it was light enough to get the color she hoped for. I left the dye in for about 40 mins, put plastic over it while waiting (mostly because after 2 minutes she wanted to rinse it out and all her fidgeting would've had purple everywhere), and hit it with the blow drier just enough to warm it up before rinsing. Not sure if the last 2 steps made any difference, but she loves how it turned out. It's a little darker, but that's due to her natural color & it not being bleached first. Her hair looks amazingly healthy too.
I'll definitely get this again when she wants a new color. I'll try to post an update on how well it lasts. We have highly chlorinated & hard city water, so it's pretty harsh on color, but we'll see how it goes.

I absolutely love this color of dye. I'm happy knowing I'm using conditioner and not anything else that fries the hair. I'm not a fan of bleaching my hair so this color does the trick. And the smell is awesome too. Wicked fast shipping.

Just the right amount of color. Wish it would last a little longer but my daughter loves to swim. Perfect for the summer rebel!