My hair is (apart from all the gray) ash brown - which for some reason really difficult to dye convincingly. Up to now, I usually end up with a chestnut tone, which looks terrible. These guys actually seem to care about keeping the chestnut color out - the "ultra ash medium brown" color looks good, and it comes with some really blue shampoo and conditioner that is supposed to remove the chestnut further. The applicator is the best I've used with any hair dye so far. This one takes a bit longer than most (30 mins) but that's not a big deal. I really like how it looks and I think I'll stick with this brand for a while. I only just applied it today so hopefully I'm not speaking too soon.

So my hair is naturally darkest brown so I went into this knowing that I wouldn't achieve the blue tone that's on the box. I still wanted to see what the end result would be and I'm glad I did because the color is beautiful and probably my favorite out of years of dyeing my hair shades of black.
As you can see from the pic, my hair does have blue tones, just much more subtle than the model's and I actually prefer my results. In different lighting it isn't as blue and is a soft almost ashy black with high shine.
The dye and conditioner left my hair baby soft, something I haven't achieved in a while with other dyes.
The dye does have strong chemical fumes and I had to leave my bathroom for fresh air multiple times while dyeing. I'm sensitive to smell so that was part of it.
But I would definitely use this brand and color again and again and I hope it will be always available.

This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing.

Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye

listen up, hair color fanatics, because L'Oréal Paris Excellence Créme is about to rock your world "“ and your wallet! Say goodbye to those overpriced salons, because this little gem is here to save the day (and your bank account).

I mean, come on, who needs to spend a fortune on hair color when you can do it yourself and save yourself a boatload of cash? We're talking big money here, people, and L'Oréal has become my secret weapon in the battle against the grays.

Now, I'm not trying to pull off some drastic hair transformation, okay? I just want to cover those grays and keep it simple. No platinum blonde endeavors here, just a little root touch-up action.

And let me tell you, this hair color does the trick like a pro. It lasts about four weeks, but let's be real "“ my hair grows faster than mold on 4-week-old bread, thanks to my healthy hair supplements.

Speaking of money, guess what? This stuff is priced like a dream "“ for the same cost as those fancy salon treatments, nobody can tell the difference! Save your money for something more important "“ like a well-deserved shopping spree!

So, if you're ready to ditch the salon and embrace the at-home hair color revolution, L'Oréal Paris Excellence Créme should be at the top of your list. It's the numero uno in my rotation (along with a few other brands, but let's not get carried away). Get ready to rock your hair color game and say hello to fabulous hair and fabulous savings. L'Oréal, you've won me over "“ one root touch-up at a time!

It was my first time using this product. I have bleached my hair before mixing bleach on my own. This product was so much better as far as being gentle. My hair was very dark from a mishap dye job from a box and I wanted to lighten it for a very bright red. I was happy with the amount of lightening the product achieved considering I was stripping multiple layers of dark and red/plum colors I had tried. I achieved a light orange color on the dyed section and my roots lifted to even lighter because there was no dye to interfere. I think the color was like a light coppery red minus the roots being a more yellow blonde. It lifted enough color for me to do what I needed. I didn't need the full blonde color on the box and I was very happy with the bleach. It kept my hair soft during application and after washing the product out. I didn't use the toning shampoo after since I knew I'd be putting a bright red on after. I have hair down to bra line and have thin hair, but I still used two boxes and had some left over. Just needed a little more than one bottle to make sure it was fully saturated. I will use this product again! The price on Amazon was cheaper also. So glad I bought this!