This color by L'oreal is very good. It is very easy to use and has all the things you need to apply the color with little to no mess if you follow the directions. I started using this during COVID and have continued. It's saved me thousands of dollars not paying absurd salon costs and the look is similar. The color lasts and is consistent.

Each box contains a bottle of developer, a tube of color, a tube of shampoo and a tube of conditioner. I purchased the Medium Blonde (#8) Excellence Crème/ Triple Care Color. My natural color was brown however now I am completely white. This product covers my white hair well and gives similar color results to the model on the package. I do have thick shoulder length hair and there is just enough developer and color in one box to cover my roots every 4 weeks but not enough to pull any extra product through to my ends. The color rinses out easily. I use the entire tube of shampoo following the rinse and about a third of the conditioner. There is usually enough conditioner in the tube to use at least one or two more times. I particularly like this part of the process as it leaves my hair silky smooth. When I received my last shipment (3 boxes), one of the boxes was damaged. Inside there was a tube of the conditioner that had split down the side and leaked (see photo). This is the first time I have had this experience however I see several other customers wrote about a similar thing. Despite this, I will probably keep purchasing the product through Amazon because it is convenient"¦ but want to remind others to always check the inside of the packaging when you first receive it.

I finally found the color to match my own!
The sun wreaks havoc and lightens my natural color and, while I've tried finding something to bring it back, nothing was working. I am turning silver and just wanted something to match my normal root color without turning reddish blonde over time.
Even though hair colors fade, this one has lasted pretty well and, honestly, the fade that DID happen only makes my hair look more natural... which is what I was hoping for.
As my hair grows fast, my roots are showing after a month BUT - I'm happy to report that everything looks NORMAL and that's what I wanted.

Pros: Comes with everything you need to color your hair. Directions are simple. Easy to apply. Has a decent, lasting color. Comes with a toning conditioner. Not much fading with this product.
Price point is good for this product.

Cons: The smell is not the best... but I don't think I've ever found a box dye that ever smelled good.....

All in all, I'm very pleased with the results I received with this product and would purchase again, should I ever get tired of seeing the salt and pepper look I'm excited to see for now :)

I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications.

It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning.

The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good.

The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different.

I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change.

I tried to take pictures to share but they do not show the color accurately and tend to red tones.

I recommend this but will update my review to address the long term effectiveness.

Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point.

This is good, but a lot darker than the other dark blondes I have used from other brands. And I know that is to be expected, but it doesn't look like what it said it would from the pictures on the box. I will have to go a shad lighter if I use this brand again.