I've looked for a while for a an-all natural, non-toxic fluoride-free toothpaste after going to a whole-home fluoride filter including my pool & hot tub for over two years, now. Best health decision ever. Your integumentary system (skin/hair/nails) is your largest organ, so it absorbs fluoride in water -bathing, showering, washing hands and of course, COOKING, ingesting fluoride in all foods as you cannot boil or R/O it from your water.. See renowned highly-respected Dr. Mercola's war on fluoride, it's toxicity, memory loss and other health issues. AMA reports CHILDREN have a 5% learning loss by age SIX! WHY is this not federally BANNED!?. Arizona has a very high fluorine content and yet most metro Phoenix (5 million population) adds fluoride to their water with very few exceptions. 58% of USA adds FLLUORIDE to water, FALSELY claiming it's SAFE! It's anything but! I pray for a FEDERAL BAN. it banned in 90%+ of Western European countries and most of Asia. For some reason, I lagged behind in switching toothpastes (Sensodine) as did my live-in elderly mom who moved in with me from Sun City (non-fluoridated) and her sharp memory rapidly degraded before adding the whole home filter. Too little, too late. My dad, likewise moved back to the Valley from Sedona (non-fluoridated) into his Mesa condo and I noticed his memory also rapidly degrading, even while briefly in senior living a year until the pandemic I got him out the morning of the day of the lockdown. God's timing. He also now has whole filter. I'm getting him this product as well as gums absorb fluoride. My teeth are pearly white, fresh, clean and gums in fantastic shape. The 1960s-70s days of Crest & Colgate are OVER. Fluoride, especially fluoridated water has had minimal at best effects on preventing cavities. A good quality electric toothbrush and REGULAR NATURAL toothpaste plus flossing have shown the exact SAME results in tests. I did much research and found HELLO to be a #1 choice amongst natural toothpastes plus accepted by dentists. I've zero regrets and neither does my mom, who says her tether are clean and fresh. I highly suggest you ditch the fluoride and lobby your Congressperson. President Biden wants to fix our water infrastructure, so why not remove fluoridation? Someday, we will all look back n this failed experiment in shame, disgust and horror. I pray that day is soon. In the meantime, buy shower fluoride filters and use this toothpadte. You won't regret it.

I purchased this antiplaque & whitening toothpaste a month ago and have been using it morning and night. I mainly bought it because it looked like a quality toothpaste and it was fairly inexpensive at $15 something for 4 full-sized tubes.

I mainly just wanted to come back to review it as I'm happy (and surprised) with it's whitening powers. I didn't expect it to really whiten my teeth. I've tried many toothpaste brands that claim they'll whiten, but they never seem to work on my teeth. I just noticed today how much whiter my teeth look!

It also feels good brushing with it, makes my mouth feel nice and clean, and causes no sensitivity. When it comes to toothpaste I was trying a different brand every time, but I'm so pleased with this one I plan to stick with it. Happy with purchase and will buy again.

The tube does not roll up like most so I was wondering how you could push all of the toothpaste out of the tube. When it got to the point that I could no longer get paste out of it I cut the tube open and there was at least a week or more clinging to the side even though it was always set upright. Seems like a big waste. Other than that everything I said in the review stands.

I cannot use SLS in toothpaste and non SLS from name brands like Sensodyne still caused be a problem. For a couple of years I have been using another brand on Amazon and liked it really well but the price went up and did not to spend that much.
With an excellent price I decided to try HELLO. It definitely works for me and causes no problem so will keep on using it. I do wish it had more body to it and thicker consistency like regular toothpaste but other than that its good and I can't complain about the price.

This toothpaste is really good. It got so that all other toothpastes took the lining off my mouth, so I tried Sensodyne and my teeth just didn't feel that clean. I tied this, and my teeth feel so clean afterwards, and my lining stays on! And the taste is good, not overpowering. One thing you should know: when the tube feels empty, it isn't. It's impossible to get all the toothpaste out, and so I cut the tube in half and there's enough toothpaste in there to last a week or more. I just dip it out with my toothbrush and slip the remaining halves into a baggie cut-end-down so it remains soft. It's kind of a nuisance, but I decided I like the toothpaste so much I'm putting up with it.

Fluoride is not good for your thyroid. Good for reducing that intake.