The wife didn't want a stand mixer and now she uses it often. Great product for the price. I guess we'll see how long it lasts. We have only made bread dough and pizza dough which is the hardest on a mixer and it has done a great job.

Works great but very loud!

It's of course not a kitchen aid quality machine, but for the price, it is an exceptional piece. For the person who doesn't use it heavily on a daily basis, but the occasional home cook, it's a great piece for half the price. So far I've made cinnamon rolls, cookies, and Texas chocolate sheet cake. On the sheet cake batter I noticed the paddle beater does not quite mix what's in the very bottom of the bowl, so don't forget to stop halfway through and scrape with spatula. Although on bread does like the cinnamon rolls, the s hook does an exceptional job. So all in all, if your an at home cook who has wanted a stand mixer, and only use occasionally, this is a great inexpensive alternative to a kitchen aid. It does not have the front port for attachments, but I knew that when ordering. The 3 attachments that come with it are some sort of metal alloy, not plastic. Very easy and quick clean up.

If I could have afforded a KitchenAid, I would have gotten one. I don't do a lot of baking, but as I get older it is harder and harder to hold a hand mixer.
I used this for the first time today to mix a packaged cake mix. When I was emptying the bowl, there was a lot of unmixed mix in the bottom of the bowl--I guess the beaters didn't get down to the bottom of the bowl. I had to mix it in by hand.
It's noisy, but I will have to see. Obviously, it's a lot cheaper than the KitchenAid and if I was doing a lot of baking, I probably would have spent the extra money.

Shipping: Very fast. Well Packed. Make sure you find the dough hook and mixer attachments that are packed in a styrofoam pocket. The whisk was installed in the mix head.
First impressions: Mixed a 500 gram bread dough. Excellent power with no sign that it was working very hard. Only used speeds 1 and 2. Other reviewers mentioned a loud operating noise, but I did not find that an issue. I cannot compare to the Kitchen Aid as the market leader, which is probably quieter. I selected this model partly due to the 800 Watt power rating and the reported metal mixing gears. Hope that is the case but I cannot verify without taking it apart.
Overall, the unit is surprisingly light, probably due to the plastic vs. metal housing. The stainless mixing bowl is quite light but adequate for the job. I liked the shape with the narrowing at the top. I recall my mother's stand mixer with a straight-sided bowl. The bowl easily and securely locks into the base. I found the suction cups work very well on my smooth counter top.
The enclosed spatula is just OK. Ideally, get a curved silicone scraper to clean dough from the mixing bowl.
Overall: At 1/3 the cost of the Kitchen Aid, this is an excellent value, especially if you will be moving it about. When is doubt, aim for the greatest power rating if you plan to knead bread dough. (800 watt-rated for this one, while some are as low as 350 watts.) If you have plenty of counter space, it is attractive enough to leave out.

I'll plan to follow up this review after I am able to use it for more jobs.