Cable works fine. The flat design is helpful for tucking and hiding the wire.
The biggest plus is the price for the amount of cable length. Good price for 100' of cable.

A bag arrived with the cable tightly wound flat along with a dozen fasteners- c-shaped white plastic cable fasteners - with nail. Data flies.

The good, the bad and the ugly:

The Good: Flat cable is to die for. Runs easily under carpet and some types of trim that simply can't be done with round cable. Doing my homework prior to purchase, the reviews on Cat 7 cables varied, mostly due to advice that centered several brands not having the standard RJ45 connection, although these did. There are other brands that offered flat cables, but I didn't notice any that were competitive with these.

While I do have concerns about whether this brand actually supports Cat 8"”see the additional comments below"”the competitors offering Cat 8 neither had flat cable nor were competitively priced. I'm taking a chance on how much this cable will actually deliver Cat 8 performance and how long before I would need more enhanced cable but in terms of cost-benefit analysis, these cables were too good not to take into careful consideration.

The Bad: Could have had more cable staples. It's good that they were even included, so I'll give "˜em credit for that. The run was in a crawl space, which I always suspend the application. The flat cable did slide easily once the OEM staple was driven in, but I had to dip into a competitor brand that I had to make sure that the staple didn't go in too tight on the cable. Just a few more staples would have ensured both a more uniform suspension and ease of slightly shifting the line if necessary.

You may not need cable staples with your application, but if you do, make sure you even them out to determine if you have enough. You may like a tighter clamp on cable suspension but between wanting to still move the cable after suspension and not wanting too tight of a clamp on flat cable, then you may wish to plan accordingly.

The Ugly: The cable is advertised as "Cat 8/Cat 7," but the stamp on the cable itself clearly states "Cat 7." The ad does state "Supports Cat 8/Cat 7," but I find that statement rather suspect. Is it Cat 7 or Cat 8? Cat 7 has different specs than Cat 8, including limitations on length for the best efficiency for Cat 8. If it was Cat 8 capable, wouldn't they just market it as Cat 8?

If you're like me, you only want to run cable once and have infrastructure already in place to be ready for even faster tech in the future. That's not to mention only having to run cable once and be done with it for awhile. With my current fiber package, this cable is doing just fine. I did try to choose carefully with future needs in mind. Yet, I am fully aware that I am taking the chance that if the advertised claim doesn't live up to the hype of "supporting Cat 8" in the future, then it will be too late to write a review about it.

It's a cable! It does what cables do, in this case take the magical interwebs from one side of my room alllll the way around to the other, which wouldn't have been necessary if the installer had put it on the right wall. But have no fear! It comes with a bag of little hooks to tack to your baseboards (hammer needed)! If you squint a bit it's like it's not even there! If I had one complaint, they were a bit stingy on the hook tack things, not nearly enough for this long a cable.

I had already ran an ethernet through my house and it ended up coming up short. This was perfect to add an extension and get the length I needed.