I bought this to try when I was no longer able to purchase the large 16 oz size of Rub with Love, Salmon Rub. It's only economical in the large tub - the 3.5 oz you can find in some stores and online is too expensive (twice the price of this stuff). This stuff just tastes like generic seasoned salt that you can find anywhere. I'll not buy this again but fortunately, the 16 oz Rub with Love is available again (I was worried it was permanently discontinued). I suggest giving the Rub With Love a try, though its flavor profile is sweeter and spicier than this.

This is great for bronzing fish or shrimp. Very easy to make: melt butter, you don't need much. Dip in your seafood. Cover with seafood magic, and I mean cover it very well. I also add some black pepper. Cook on high heat in a non stick pan - few minutes on each side. Simple and delicious. If you are afraid of putting too much experiment with it and find what works for you. We also use this in most of the seafood dishes we cook, especially when making a sauce for pasta.

I've been using Salmon Magic for years, and needed a bunch of it for a cookoff. Lucky me, Amazon had it in giant containers.

Salmon Magic isn't a subtle seasoning, but it also doesn't take away from the natural flavor of salmon. If anything, it enhances the natural flavor, with a touch of sweetness and a touch of mustard-like flavor that has consistently had people asking how I grill my fish.

Works well whether you're doing a slow cook, or if you're going face-down and almost blackened. I don't know that I'd buy the 24 oz. monster size if you're just trying it, but do try it if you grill salmon.

I'm no longer interested in pizza without a sprinkle of this on top. Heat? Check! Sweet? Check!
It's not too spicy (I'd call it "medium"), and obviously I don't want candy on my pizza; it's just a real nice combo of both.
It doesn't take anything away from the other toppings of your choice, but it would suffice as the only topping if you're trying to rescue a plain pizza.
I've never been able to find this locally, so I definitely buy ahead on Amazon to make sure I don't run out.

The BEST salmon seasoning. I love broiling my salmon and dressing it up with this yummy seasoning. I buy a big fillet from Costco and cut it about every 2 to 2 1/2 inches crosswise and then put the pieces about an inch apart from each other on a foil covered cookie sheet or broiler pan that is lightly spritzed with olive oil. I sprinkle salt and garlic powder on one side of the fish and broil it until it looks gently cooked I can usually smell when it is getting ready to turn). Then I flip the fish pieces over and sprinkle with garlic powder and Salmon Magic seasoning. I broil the fish until the edges are just starting to turn brown. The flavor of this seasoning has a tiny hint of sweetness mixed with a nice tangyness. I haven't found anything quite like it. But shhhhh. It's a secret. If everyone finds out how good it is, it may be out of stock next time I go to buy it. On the other hand, if it is quite popular then maybe it's insurance that they'll keep making it.