I'll try to keep this shortish...
1) What to expect - Surprising (bad) for $200, the boards weren't included. I'm sure that was in the description and I missed it. Was irritated with that.
The most time consuming thing is finding the studs you need to mount the mounting boards.
The entire process took me about 3 hours at my pace.

2) Instructions - Were all over the place, but had enough photos to fight your way through it, so I'm not going to knock them.

3) Tools - Drill, right size drill bits, Phillips screw bit, and a tape measure. I used the tape measure to make sure that the support boards mounted to the ceiling were the same distance apart on each end to assure the boards were lined up evenly. I did not used the mounting bolts they sent. You can, but I used 3 1/2 inch galvanized screws down the entirety of both mounting boards.

4) Advice - Break this project down in to mini projects. It feels less daunting and you'll start to see it come together in little chunks without getting overwhelmed. You'll also find ourself at a good stopping point if you get interrupted.
When you're done installing everything, go ahead and back your Jeep in under the hoist and setup the straps and ropes to the right length/height (YOU ARE NOT DONE UNTIL YOU DO THIS). I'm really glad I did this part, because you have a ton of excessive strap and rope (you'll need to cut off and burn the ends to some of the rope). That way when I was ready to use it, I'm already good to go.

5) Conclusion - Without the mounting boards I wouldn't say this is worth $200, however I've convinced myself that I paid 200 for the instructions, because had I done this myself (Home Depot) it would have been an S-Show.
Best part of this is how well the dang thing works. Was easy to get off and hangs fine. My wife was able to park beneath it in the garage. The more surprising part was how easy it was to lower and remount the top. Re-mounting the top took me about 30 minutes total by myself. Most of that 30 minutes was trying to back the jeep in and align it right to lower it. I was most worried about how easy the remount would be. ENJOY!

The product was as advertised and seems to be working great, which I would not have suspected after installing it.
I gave it 4 out 5 stars because of the installation. It was generally easy overall, but the instructions were not the best. 1st) there were w sets of instructions depending on which way your ceiling joists run. That makes sense. Mine were the second way and I found them to be lacking some of the detail of the 1st. My guess is, when they tell you skip to page X for the second set, they still mean for you to read the 1st set because they don't repeat some of the 1st set details. OK. 2nd) the knot...holy crow! The KNOT! I am not a sailor or a fisherman. I was not a Boys out. It you were, you may have a different experience, but the rest of the install takes a few hours, the knot may take a few days. I did end up mastering it, but I must have tried a hundred times on my 1st one. Check their website for a link to easier instructions. 3rd) it doesn't feel like it should work. I was hesitant the first time I hoisted my Jeep top in to the air. I read a lot of reviews and watched some install videos on YouTube. They all mentioned what they felt to be potential fail points. I agree with them all, but they missed a lot. As you install it you see all the parts. Some are beefy and some you feel like, why did you make that so beefy when this is where it is going to fail. I am obviously no engineer.
Overall though, it seems like a great product. It worked as advertised. I will be able to remove and replace my Jeep hard top by myself now. I jostled and tugged on it a bit and it didn't budge, it is solid. I trust enough that I park underneath it every night. Despite my aforementioned concerns, I would buy again.
Update: it has been over a year, no failures, the knots still seem to be tight, and everything is in fine working order. My aforementioned concerns seem unwarranted and it is a solid piece of kit. I use it almost weekly removing and replacing my top a few times a week, weather depending. It is also very easy to operate, I can remove or replace my top and 4 doors by myself in about 30mins, removing the top with this is the easiest and quickest part.

1) Be prepared to spend an insane amount of hours for installation, not a bad thing, just a heads up. I spend a good amount of time checking where my rafters were and trying to determine if they ran vertical or horizontal. So be patient if you want to buy this product.

2) Only deducted one star because the installation manual could be better in a couple set of instructions. More detailed diagrams displaying the measurements would be better; I spent an additional couple hours trying to figure out if what I was about to do was what they meant. In the end it all worked out, and like every one else is saying, it is imperative you follow directions.

3) I ran into a hurdle where the top wall was metal or steel, and not wood. Tried a metal drill bit (or concrete, can't remember) but was unsuccessful. I was worried that placing the welded screw eye a couple inches lower and a about four inches from the center (from where I originally wanted it) wouldn't work, but it still worked. Hope this helps in case somebody runs into this issue as well.

4) I've only taken the roof off once and it was easy to do so, so it is a great product over all. I would recommend for the 2022 2-door Bronco.

Wow. What a PITA to install! I guess the people who say it is easy must regularly do a lot of handiwork around the house and/or professionally, but if you rarely take on projects, be prepared to spend the better part of a day with this, especially if you have "side rafters."

1) You will need to make a trip to the wood store and get wood beams, along with the extra lag bolts.
2) On finished ceilings, you will need a reliable stud finder. By far, installing the support beams is the biggest pain/trickiest part. Your measurements need to be as exact as possible so that the holes line up and mount into the rafters. Even being fastidious in measuring, I was drilling on the fly to fix up a couple missed measurements. You will also need a helper (or two) with extra ladders. It would be ideal to have a small scaffold, or if you have a pickup, back it in for the ceiling work. You'll also want a good drill--or two. I was using one for drilling and another for fastening to minimize the time people (my kids) had to help hold the planks up to the ceiling.
3) The instructions are not terrible, but there are a few parts where lack of clarity made me read like 4x and then try to find online references to make sure I was doing it right. Most of the pics do not show the side-rafter install. In addition to the mounting measurements, be sure to get the measurements from the back of it to the wall right so that you have enough room to pull up/lower properly.

One thing--they tell you in the front to get 2x6/2x4 at 6' each, but they later tell you how to measure for how long these beams need to be. So measure first. I had Home Depot cut to 6', only to find that wasn't really needed. Particularly on the cross bar in back. Given I don't have any power saws, I am living with the overhang, but it would be better for them to mention the measurements for this up front where they list the supplies.

Also, they say "leave room for the pigtail screws" when installing the crossbar, and it's not at all clear what that means. I just put them about 4" out from the crossbar. seems to work. And they don't mention the bit size to use for the pigtails. I did my best guess on that. For ignoramuses like me, I wish they were a bit more careful to be explicit on the instructions. :)

4) My goodness the knots were a bigger pain than I expected. Again, for folks used to these things, maybe it's easy, but not for us. And listen to the instructions, particularly on lower roofs--get the knot as close to the strap as possible.

I have a 9' roof and it is ***barely*** high enough. In fact, I can't back in without bumping it on the back bars. (Yet, I think if I move the knots just a bit lower, I _might_ sneak under it. This is not a huge deal--you can just pull in forward. It just means you need to focus on getting the knots as close as possible to the straps and getting the straps as tightened as you can. After a long day of getting the whole thing installed, I was ready to burn the thing once I figured this out and had to redo the knots.

I find it a little odd that there is so much focus on the sturdiness of the beams and hoist points in the ceiling, and then it all depends on this one eye screw in the back top of the wall. That appears to be the single point of failure for the whole getup. And it makes me a little nervous. That said, thankfully the new JL tops are lighter, so it should be fine. I just feel like there should be some redundancy there for safety.

So anyways, if you're looking for a budget hoist system, this is a good choice. No matter what you choose, it's not going to be easy, and I think they make it _almost_ as easy at it could be as a kit. Obviously they're not gonna ship 2x6 and 2x4s to you, so I don't fault it for that. And some things are just inherently tricky, but for the most part, it does a good job of guiding you step by step. Just be prepared!

Almost perfect...except...

One of the lag screws was just bigger than the other 2..my fault for not comparing...when installed, it destroyed the double pulley fitting. I had a similar fitting which was sacrificed and made the system work. Fits both TJ and JK hard tops. Stores against ceiling when not in use.