Update: I've been playing around with these and other inserts for a while and these are great! They are my new favorite! The best thing, besides pain relief, is that they are adjustable for the type of shoe. I use the low arch support in sneakers that already have an arch and max arch support for boots and shoes with a flat- no arch support. My foot size is a mens 11, but I tried a 10, 11 and 12 to see what I like best. So my favorite size is the 11 suggested for my foot size, duh"¦ Tip- if you have heel pain and walk heel heavy like me, try flat shoes with no heel (low or zero drop shoes). It helps take the strike point away from the backside of the heel and creates more of a flat heel strike.

Original review:
I had mild heel pain for years. Finally, when the pain got much worse, I went to the podiatrist and was diagnosed with "Achilles tendinitis". The pain was around the outside bottom area of both my heels. Just above where my heels meet the floor. The podiatrist told me the tendons wrap around the bottom of the heel... I tried every heel stretch, exercise, yoga pose, leg stretch, massages, pulsating massage machine, night splint, stretching machine, heel lifts, every Achilles tendinitis treatment I could find for over 3 years! Nothing worked... I came to the conclusion it wasn't Achilles tendinitis and started trying orthopedic inserts. So far I've tried over 30 brands of insole inserts and these are 2nd best for my heel pain. They are awesome! They change the way my heel strikes the ground. It moves the strike point forward toward the arch and away from the backside of my heel. And when standing it puts more weight forward towards the arch and off the heel. Although I still have minor irritation, the improvement is tremendous.
Also if you have a similar issue, be sure to order the correct size. The larger size moves the arch support forward where it's less effective for reducing heel weight. I'm thinking of trying a size smaller and see if it works even better.
Tips: put the Walkfits under the inserts the shoes come with (much more comfortable and moves heel weight forward more effectively). Do not put thick inserts with thick heel cushion over the Walkfit, thin ones work much better. Smaller sizes work better, I purchased 3 sizes and want to try an even smaller one. They are uncomfortable at first, but quickly became very very comfortable, I don't like regular shoes anymore. They sit differently in different types of shoes, shoes with built in high arch support (sneakers) work better than flat type.
Keep the weight off the back of your heel! If you're like me, you probably need to change the way you walk. And give your heel time to heal. I walked very heel heavy and now walk more smoothly.
I hope this helps someone out there. Good luck! And purchase these inserts.

I have planter facities and theses are perfect for help with pain. I also have high arches and these feel so good by the end of the day. I'm on my feet all day as a housekeeper and these inserts are amazing.

I love how they give me support without hurting my feet. I am extremely flat footed and often times when wearing shoes with support my arches begin to hurt. I do not feel that with these but I know they are supporting my feet because my ankles are not hurting (as of yet).

these in your shoes you need to. Its that simple. Crawled from bed, to the floor, down the hall thru the living room in 2007 to the front door to get the mail. laid there, opened the mail, these were there, put them in my sneaks, grabbed the doorknob and couch, pulled myself up and walked back to bed holding the walls.

My back went out, i'm a USAF DAV who gets zero from the VA and was laid up for over a week in my shoebox rowhome watching anything and happened along stuart prakin, the woman and this doctor. Bought two sets because shipping was cheaper, and i figured if the people in the infomercial were only HALF lying, i would need two anyway. They are lifetime returnable for replacements, but too many hoops to jump thru so i just buy new. Cheaper here too versus their site, just on shipping alone.

Your feet deserve these, and the rest of your body does too. and not for nothing, i could sprain my ankle stepping on a big ant!! Embellishing a bit, but i have actually rolled my ankle with these and man it is not the same pain or sprain. Plus i ice and elevate asap! Peace!

Item arrived on time, package was in good condition. Item gave support to the foot as promised and needed. This item ships every 3 or 4 months, so I will be interested to see if the item actually loses it's efficacy.